Senior Marketing Specialist
We are searching for a Senior Marketing Specialist for our national enterprise client.
As a Senior Marketing Specialist, you'll play a vital role in supporting our brand positioning strategies across all channels both nationally and professionally. You will be responsible for managing and driving projects with a spotlight on brand strategy and external communications.Your role will include collaborating with internal teams and external partners for executing successful branding initiatives. Your unique skill set of blending creative marketing with strategic communication will significantly contribute to boosting brand awareness, stakeholder engagement, and company growth.
Responsibilities:
You'll take part in several integrated marketing campaigns supporting company goals and brand vision, manage projects from conception to completion, ensuring budgets, timelines, and objectives are met. Develop engaging content across various platforms to maintain brand consistency.Assist in creating and implementing brand positioning strategies for a strong market presence. You'll also need to participate in PR initiatives to boost brand visibility and manage media relations. Coordination with external agencies for executing marketing activities, conducting market research, monitoring marketing effectiveness, tracking industry trends, and providing guidance to junior marketing team members also form part of your job scope.
- Bachelor’s degree in marketing or communications or a combination of education and experience.
- Possess a work experience of 5+ years in enterprise marketing at a nationwide corporation.
- Experience in communicating with multiple stakeholders about marketing strategies is essential.
- Hands-on experience in marketing project management is needed.
- Degree in Marketing, Communications, Business Administration or a related field.
- Proficiency in graphic design tools such as Adobe Creative Suite is a plus.
- Familiarity with healthcare regulations and the healthcare field is highly preferred.