Digital Marketing Specialist - Account Manager

As the lead strategist, you will be working and managing a handful of specialists within each arena to validate that we are meeting client KPIs on a week to week basis.

Desired Education:

Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major (minimum GPA - 3.6)

(Please include GPA on resume)

General Knowledge:

• General knowledge of SEO
• General knowledge of Google AdWords
• General knowledge of email marketing
• Knowledge and experience with social media
• General knowledge of Google Analytics
• General knowledge of HTML

Experience:

Minimum of 2 years experience as SEO or Digital Marketer, or a minimum of 3 years experience in the marketing industry

Qualities:

• Excellent customer service skills
• Capable of working concurrently on several projects
• Excellent organizational skills and attention to detail
• Excellent oral and written communication skills

Responsibilities:

• Optimize client websites for search engines
• Manage significant budgets on top tier search engines (Google, Facebook Ads & Bing)
• Keyword research for both SEO and PPC campaigns
• Review and manage paid search campaigns
• Analyze competitors
• Project manage all aspects of digital marketing campaigns for clients
• Calculate ROI and prepare monthly digital marketing campaign reports
• Consult with clients about their business goals and propose solutions and strategies that meet their needs
• Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly
• Performa quality assurance on all deliverables
• Create project efficiency reports on a monthly basis

Percentage Breakdown:

• 5% analyzing clients’ competitors
• 10% writing ad copy, emails etc.
• 10% creating revenue, ROI and traffic reports for client campaigns
• 10% working in the backend of websites/fixing technical issues
• 10% updating website content
• 10% managing client ad campaigns
• 10% building/developing content strategy
• 15% client strategy and analytics
• 20% client interaction - phone calls, emails, in-person meetings, etc.

The position at a glance:

Compensation: $36k to $41k (potentially higher based on work experience)