Marketing and Communications Manager - Hybrid

Overview:

The senior manager will fulfill communication, marketing and information service functions within the organization including managing the Inspired by IDA AI e-newsletters and promotional e-blasts; maintaining the website, social media channels and online virtual community; producing webinars; administering program marketing; supporting media relations and conducting other duties as assigned.

This hybrid role will be based out of the Washington, DC office 2 days a week, with 3 remote working days and is targeting an annual salary of $70,000-$75,000 based on experience.

Responsibilities:

• Plans and implements marketing campaigns/programs for organization events, membership, sponsorship, research and other priorities around the globe.
• Upholds and manages the overall brand and builds long term brand equity.
• Responsible for maintenance and advancement of online content and overall value of IDA’s web assets and implements established integrated digital asset strategies.
• Develops and executes comprehensive marketing and communications strategies and plans that align with the organization’s goals.
• Writes compelling copy for various communication channels including website, social media and e-newsletter that resonates with target audiences and drives engagement / brand awareness.
• Responsible for creation, production and distribution of weekly e-newsletters and e-blasts.
• Interprets and analyzes digital analytics and data and shares insights, business intelligence, industry trends and recommendations to support marketing and communication efforts for all IDA departments.
• Responsible for webinar production including writing run of shows, creating PowerPoint slides and providing technical support.
• Supports media relations to raise awareness of the industry and its professionals.
• Supports all internal team members and departments following the organization’s mission and values while promoting the organizational culture.
• Works as part of the Communications & Marketing team to accomplish the organization and departmental goals.

• Manages email marketing analytics/reporting and adjusts email marketing techniques based on data available.
• Plans, writes and edits high-quality copy, such as the “News from the Top” leadership column, that drives engagement and achieves communication objectives.
• Crafts content with appropriate tone, voice and brand for multiple segmented audiences.
• Responsible for campaigns/workflows/automated messaging campaigns.
• Responsible for up-to-date email list and planning/creating content in email marketing systems (Constant Contact and rasa.io).
• Fields requests from multiple stakeholders and manages editorial calendar to adhere to deadlines while balancing outgoing messaging.
• Research/tests new trends in email marketing.

• Manages social media calendar including planning editorial content.
• Responsible for daily monitoring and engagement of each social media channel.
• Responsible for weekly content creation to include multiple platforms (X, LinkedIn, Facebook) and image/graphic creation.
• Responsible for social media campaigns for both internal and external audiences.
• Conducts advanced social media analytic reporting.
• Manages paid media campaigns to include geotargeting, job title targeting, budgeting, content/image selection.
• Manages live social media on-site during events. (filming, photography, content creation)
• Research/tests trends in social media.

• Responsible for CMS software to update/build WordPress.
• Responsible for writing content for the web.
• Utilizes Google Analytics to produce appropriate reports and communicating metrics.

• All other duties as assigned.

Qualifications:

• Bachelor’s degree in communications, marketing or related field.
• 3-5 years strong marketing, social media, email marketing and website content writing, preferably with a trade association, membership organization or communications-related organization.
• Advanced writing, editing, interpersonal and verbal communication skills required.
• Strong understanding of social media platforms, online community building and digital analytics (Primarily Facebook, X, YouTube, LinkedIn, community forums and Google Analytics).
• Vast experience with and knowledge of software and online products including Microsoft Office 365 (SharePoint, Word, Excel, Outlook, PowerPoint).
• Graphic design skills are a plus (Adobe Suite: InDesign, Illustrator, Photoshop, Express).
• Strong capabilities of messaging that showcases IDA brand, tone and voice for a variety of mediums (social media, web, email, press releases, longform).
• Strong project management skills with ability to manage schedules and deadlines for ongoing initiatives for multiple internal and external stakeholders.
• Broad experience in Marketing and Communications principles for non-profit sector.
• Excellent customer service skills and standards. Courteous and professional communication.
• Strong problem-solving skills and attention to detail.
• Ability to leverage technology and organizational skills effectively.
• Ability to work independently, proactively, and collaboratively with other departments.
• Solid understanding, display of skill and knowledge of computer software and online products including Microsoft Office 365 (Word, Excel, Access, Outlook, PowerPoint); document management systems(SharePoint preferred); content management systems (WordPress preferred); e-mail marketing (Constant Contact); submission management software (Submittable); online meeting platforms (GoToWebinar, Zoom, Teams) and community engagement software (Higher Logic preferred).
• Strong capabilities in the use of all standard office equipment including computer, printer and all office equipment including the phone system.
• Seasonal intern support management.