Sr Sales Marketing Coach
About Us:
IMPACT provides coaching and training services to help small to mid-sized businesses implement (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets.By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.
Job Description:
As a Sales & Marketing Coach at IMPACT, youll work closely with executives, business owners, and sales teams, coaching them to improve their strategies, processes, and overall performance. Your primary responsibility is to ensure that clients achieve their revenue and growth goals, leveraging your experience and industry knowledge to provide actionable insights and recommendations.
Key Responsibilities:
- Coach companies through the execution of They Ask, You Answer: Youll be expected to quickly learn the framework and how to deliver it to clients - B2B & B2C (ideal range $5M-$50M annual revenue). Our coaching and training model functions as small teams working on the same portfolio of clients.
- Client Success: Provide strategic insights to help clients structure teams, optimize sales processes, and adopt emerging technologies like AI in order to reach their goals. This will include running coaching calls and challenging CEOs, training sales teams, and facilitating 90-day strategy sessions.
- Travel and Workshops: Travel to facilitate workshops and provide on-site consultations for clients, ensuring strategic alignment and execution of client goals. May be required to travel up to 3 times a month (overnight stay)
- Industry Expertise & Strategic Development: Stay up-to-date on economic trends, AI, SEO, content marketing, video marketing, social media, website best practices, and CRM tools to deliver high-value coaching and strategic recommendations that drive client success.
- Sales, Retention & Upsells: Youll be responsible for closing deals qualified by the sales team, maintaining your teams book of business and driving upsell/cross sell conversations for your clients.
- Held a leadership position and has experience consulting c-suite executives
- Understands the complexities of running an organization and knows how to help a CEO/organizational leaders navigate change successfully
- Can quickly grasp a wide variety of industries
- Knows how to gain prospect trust quickly and close deals
- Can handle tough conversations (holding clients accountable, underperformers, change management) and negotiations
- Can confidently coach businesses on digital marketing best practices and help them make strategic organizational recommendations
- Has a passion for learning, and is constantly reading, listening, or watching to level up their skills or provide value to clients
- Knows how to balance times of coaching and times of consulting with clients
Our Ideal Candidate Profile:
- You have the presence and confidence to challenge CEOs and business owners when necessary, guiding them toward the best decisionseven when it means telling them they're wrong.
- You understand the timeless principles of sales and marketing but are flexible enough to adapt to a fluid, experimental approach.
- Youve led a sales team before and know how to coach others effectively, providing clear direction on both strategy and execution.
- Youre obsessed with learning and staying ahead of industry trends, rapidly absorbing and implementing They Ask, You Answer strategies to drive impactful results.
- You have an optimistic, well figure it out attitude that is known for rallying team members in difficult situations.
- You are able to adapt to work within a developed system. Were not looking for you to build your own - but we are open to feedback and identifying processes that can be improved.
- Lives within 45 minutes of central Connecticut
Benefits
This position offers a competitive salary range of $135,000 to $175,000, based on experience, with additional incentives on top of the base salary.
IMPACT provides a comprehensive benefits package, including:
- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.
We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.
Work Environment
At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way.Mediocrity isnt an optionwe show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. Were a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.
This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work.While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.
Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.
Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACTs conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve.Travel requirements will be discussed in advance, and accommodations will be provided as needed.
IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.