Performance Marketing Manager
Omni Retail Enterprises, LLC New York Full-time
OMNI Retail Enterprises operates a lifestyle portfolio of digital storefronts and communities including home decor, apparel, health & wellness products, fitness & educational programs and more. Its goal is to support consumers through various life stages by providing unparalleled products and services to millions of consumers around the globe.
Through the process of developing best in class commerce, content and community efforts, OMNI’s goal is to create solutions for everyday shoppers while harnessing the power of connection.
Our Community Manager is the voice of social. This role reports to our Head of Social and is responsible for nurturing community relations across social platforms, digital apps, and more. With a customer success mindset, you’ll understand the social media landscape and each channel’s evolving dialogue.You’ll manage and partake in community-based conversations and questionaries that live within our owned apps and escalate as needed to our customer care team. You’ll create thought provoking conversations to maintain an engaged following that puts inclusivity and community guidelines at the forefront.
Key Responsibilities:
- Respond to community-written comments, questions and inquiries as needed
- Engage with positive comments and acknowledge good vibes!
- Study and recognize preset community guidelines established by both third-party social platforms and owned branded landscapes
- Respond to users in a timely manner, abiding by company response criteria
- Provide users with FAQ’s as needed, aiding them in their customer journey
- Understanding products by brand, and being able to inform and educate users on product-related questions
- Create a community management strategy, creating unique ways to keep followers and users engaged, in parallel with social posts
- Comfortable and experienced in posting content across apps, Instagram, YouTube, TikTok, and more.
- Work collaboratively with fellow social team members, influencer teams, production, creative and paid to provide users with best-in-class content
- Create weekly and monthly customer insight reports, providing internal stakeholders with product feedback, top user inquiries and additional information pertaining to brand or business matters
- Own the engagement rate metric across social platforms
Experience and Qualifications:
- 3+ years' experience within the social media setting
- Excellent grammar and communication skills
- Bachelor’s degree in marketing, journalism, or communications
- Creative and innovative thinker
- Ability to recognize different needs based on different social platforms
- Strong organizational and communication skills required.
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