Advertising Demand Generation Manager
Robert Half Ridgefield Park
We are in search of an Advertising Demand Generation Manager to join our team in Ridgefield Park, New Jersey. In this role, you will be deeply involved in the Information Technology industry, focusing on leveraging various tools and platforms to generate demand for our products and services.
Responsibilities:
- Develop and manage demand generation campaigns using platforms like Google AdWords and Facebook Insights
- Utilize the Content Management System (CMS) for efficient management and scheduling of content
- Implement customer relationship management (CRM) strategies to maintain and enhance customer relationships
- Leverage Google Analytics to track campaign performance and make necessary adjustments
- Conduct A/B testing to optimize campaign performance and improve conversion rates
- Develop and manage advertisement strategies to enhance brand awareness
- Utilize blogging as a tool to engage audiences and generate demand
- Conduct thorough analytics to understand user behavior and tailor campaigns accordingly
- Collaborate with the team to ensure all campaigns align with the overall marketing strategy
- Continually update knowledge and skills in demand generation, staying abreast of industry trends and advancements. • Proficiency in Content Management System (CMS)
- Experience with CRM tools
- Familiarity with Facebook Insights
- Competence in Google AdWords
- Knowledge of Google Analytics
- Ability to conduct AB Testing
- Experience in creating and managing advertisements
- Proficiency in data analytics
- Experience in blogging and creating engaging content
- Ability to create and maintain brand awareness
- Bachelors or Master's degree in Marketing, Business, or related field
- Excellent communication and presentation skills
- Ability to work collaboratively in a team environment
- Strong organizational and project management skills
- Knowledge of the latest trends and best practices in online marketing and measurement
- Ability to analyze data and provide evidence-based recommendations.
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