[ref. k6222902] Anthropologie Retention Marketing Coordinator
Role Summary:
Anthropologie is seeking an individual to execute retention marketing channel strategy for Anthropologie, BHLDN, & Terrain. This includes email marketing campaigns, calendar management, and weekly/monthly/ad hoc reporting. The ideal candidate is passionate about the Anthropologie brand, and is a team player who will have a shopkeeper mentality/strong sense of responsibility for their managed channels.They should have the ability to think critically with a desire to grow their career in the digital media landscape within the retail vertical.
Role Responsibilities:
- Execute retention strategy across email, web, and app, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
- Assist in the management of the monthly retention channel marketing calendar
- Work to become an expert on Anthropologie audiences and segmentation, partnering with the Analytics Team to provide relevant audience data and recommendations
- Contribute to reporting and enhancing processes and campaign performance
- Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, push notifications, etc.
- Stay up to date on email best practices and research the competitive landscape to identify new opportunities
- Partner with key external vendors
Role Qualifications:
- Bachelor's Degree in marketing, business, analytics, or a related field
- 1+ years of relevant experience
- Passion for the Anthropologie brand and consumer experience
- Excellent communication skills; ability to liaise effectively between teams, external vendors, and management
- Analytical mindset, ability to analyze data and surface insights and optimizations
- Possessing intellectual curiosity, a customer-centric and data-driven mindset
- A collaborative, "team-first" attitude alongside an entrepreneurial mindset, and willingness to move quickly
- Salesforce Marketing Cloud or similar ESP experience highly preferred
- HTML experience is a plus
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The Perks:
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.
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