Marketing Manager
Marketing Manager
Currently seeking a Marketing Manager to create and manage marketing initiatives to generate demand, growth and increased awareness of solutions across multiple regions and markets. In alignment with the business strategy, the Manager is responsible for all aspects of executing marketing tactics and initiatives, including: creating new lead generation campaigns with measureable ROI, developing client surveys and reference programs, securing and managing client testimonials and case studies, managing pre-and post-event communications and campaigns, managing social media presence, coordinating CLE webinars, managing marketing analytics and related reporting and managing other functions to shorten the sales cycle.
Accountabilities- Collaborate with all departments in the organization to gain understanding of the markets and products offered.
- Work with the sales and support teams to understand regional market opportunities for new business growth
- Develop email and other campaigns to drive leads in various targeted regions
- Represent the organization through various social media sites
- Coordinate, recruit and manage expert panelists and referral programs through industry leaders
- Implement and manage lead generation programs and tactics via Hubspot and CRM tools
- Manage media contacts and inquiries
- Create and manage marketing collateral, tradeshow materials and other sales tools as necessary to support events, tradeshows and client appointments
- Attend tradeshows and events as necessary
-Use CRM, Sharepoint, and other web-based and Microsoft Office products with high levels of success
Qualifications- A minimum of five years of experience in tactical marketing roles
- Experience with Marketing Analytics tools such as Hubspot
- Legal industry expertise or experience a plus
- Demonstrable experience in creation of effective print collateral
- Excellent interpersonal skills
- Effective written and verbal communication
- Solid detail orientation and quick learning ability
- Able to manage multiple tasks and projects simultaneously
-Proficiency in the use of the following applications: Microsoft Office programs specifically Word, Excel and PowerPoint; basic experience with using web-based products and CRM tools such as Salesforce, Oracle CRM OnDemand, or other similar CRM applications