Channel Marketing Manager

Who we are:

This dual commitment to ongoing innovation in technology along with unwavering partner support ensures we provide top-notch quality, dependability, and stability for both our direct customers and our network of resellers.

What you will be doing:

This role requires an individual with a deep understanding of market trends, consumer behavior, and channel partner dynamics, as well as a strong ability to collaborate with cross-functional teams to create impactful campaigns.

What your primary responsibilities will be:

• Create and execute comprehensive marketing plans that align with overall business objectives and sales goals.
• Develop and implement comprehensive marketing strategies tailored to each channel.
• Manage marketing campaigns, including digital, print, and event marketing, to drive brand awareness and lead generation.
• Conduct market research and competitor analysis to identify trends and insights that inform marketing strategies.
• Provide recommendations for new product offerings or adjustments to current products based on insights.
• Oversee the development of marketing materials, including brochures, advertisements, and content for social media and websites.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance.
• Collaborate with internal teams to ensure alignment of strategies and objectives.
• Develop and manage budgets for both sales and marketing initiatives.
• Provide regular updates to senior management on sales and marketing performance, including key metrics and ROI.
• Plan and execute channel partner events, trade shows, and promotional activities to increase brand visibility and drive sales.

What you will need:

• Bachelor’s degree in Marketing, Business Administration or related field; Master’s degree is a plus.
• 5+ years of experience in a Channel Marketing management role, preferably in technology or security industry
• Creative problem-solving abilities and a proactive approach to identifying and addressing challenges.
• Strong understanding of digital marketing, including SEO, SEM, social media and email marketing
• Demonstrated success in developing and executing strategic marketing plans that drive business results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with planning, designing, and execution of industry tradeshows.
• Web design experience preferred.
• Excellent leadership, communication and interpersonal skills
• Analytical mindset with ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast paced, dynamic environment and manage multiple projects simultaneously.

Physical Demands:

• May be required to stand for long periods of time
• Constantly operates a computer and possibly other work related machinery
• Frequent, continual, intermittent flexing, or rotation of the wrist(s) and spine including repetitive motions
• Constantly receiving detailed information through oral communication
• Constant talking, expressing, or exchanging ideas by means of verbal communication
• Constant clarity of vision at near and/or far distances
• May be exposed to outdoor weather conditions and noise levels

Why do you want to work for us?

We are a culture built on taking care of each other, our customers, and above all else – offering a solution that works for all.

In addition, we offer the below benefits:

• We offer full benefits (medical, dental, vision, life insurance) to make sure you take care of yourself and your family
• A retirement contribution plan to make sure your future is taken care of
• Parental leave when you have a new baby because let’s be honest, we all need some extra sleep and cuddle time with a newborn
• Paid Time Off to spend a day at Disneyland, sip cocktails by the beach, or maybe even just veg out in front of the TV
• Paid Holidays because we believe in celebrating the important milestones in our country (plus some added time off to hang with loved ones or rest)
• An overly excited (but well-intentioned) HR Manager who will welcome you to the team with open arms