Marketing Specialist Intern - Summer 2025

Description:

Marketing Specialist Internship – Summer 2025

The Best Experience Company

We want you to join our team of passionate self-starters who believe the world is full of Best Experience opportunities. So, if you’re excited about the thought of a Best Experience career with a team focused on creating Best Experiences for all, we want to hear from you!

Internship Overview

Our paid internship program is known for having in-depth, challenging project work with cross-functional teams, as well as professional development, job shadowing and other growth opportunities.

Internship Projects and Responsibilities:

• Marketing Content Diversification Strategy
• Research and propose new content formats (videos, info-graphics, podcasts, etc.) to diversify the brand's content offerings.
• Collaborate with the creative team to create and implement new content formats, ensuring they resonate with the target audience.
• Track engagement metrics for the new content formats and provide insights for continuous improvement.
• Support Marketing team on project gate reviews with SVP/GM and CEO.
• Work with Marketing Manager to propose future digital marketing initiatives and strategies
• Review brand voice and positioning for each commercial brand and produce verbiage for blogs/case studies/website use
• Market Research and Audience Segmentation
• Conduct market research to identify new target audience segments or niche markets that align with the brand's products.
• Propose tailored marketing approaches to effectively reach and engage each identified audience segment.
• Create detailed audience personas for these segments, including their preferences, pain points, and behaviors.
• Data Analytics & Reporting
• Generate regular reports on key marketing metrics, such as website traffic, conversion rates, social media engagement, and email campaign performance.
• Identify trends and patterns in the data and provide insights to inform future marketing strategies.
• Present findings to the marketing team and suggest actionable recommendations based on the data analysis.
• 2025 Strategy Plan
• Support Manager and GM on data gathering and analytics for 2025 strategy plan, which may include economic indicators, market trends, emerging technologies or tactics, competitive analysis / SWOT
• Work with team on digital strategy roadmaps and what the future of digital marketing looks like
• Attend the strategy plan meeting and share insights based on above research.
• Work with Marketing Manager to translate into action plan and inputs.

What Spring’s Best Experience Means for You

Springs Window Fashions offers incredible opportunities to develop the skills you’ll need to be successful in a fast-paced consumer products company. You’ll also be provided with several perks and benefits as a member of the Springs team:

• Newly renovated corporate headquarters (including on-site fitness center)
• Exposure to other roles and functions within SWF
• Career advancement opportunities
• Regular interaction with multiple functional areas and with others at all levels within the organization, from production to senior leadership
• Paid on-the-job training; in-depth product knowledge sessions via online courses, live online classes, and live sessions

Requirements:

• Previous internship experience in relevant function
• Pursuing a 4-year degree with preferred current standing of Junior level
• Strong writing and organizational skills, attention to detail, yet ability to see the big picture
• Proficient computer skills Microsoft Office
• Problem-solving and critical thinking skills
• Strong communication skills (verbal, written and attention to detail)
• Positive attitude and eagerness to learn

• Ensures Accountability – Holding self and others accountable to meet commitments
• Drive Engagement – Creating a climate where people are motivated to do their best to help the organization achieve its objectives
• Instill Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity
• Drive Results – Consistently achieving results, even under tough circumstances
• Consumer/Customer Focus – Building strong customer relationships and delivering on customer-centric solutions
• Critical Thinking – Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Being Resilient – Rebounding from setbacks and adversity when facing difficult situations
• Optimize Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement