Consumer Insights Manager
Who We Are
WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers.Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every childs potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What Youll Do
Reporting directly to the Director of Consumer Insights, the Consumer Insights Manager will work with the Director to create, synthesize, and leverage consumer learning to support the growth initiatives of the organization. This individual will collaborate with cross-functional teams to integrate consumer-driven data from multiple sources for a methodical approach to decision-making, ultimately contributing to profitable sales growth.
How you will contribute:
Activate insights that will influence strategy, communication, product development, packaging direction, pricing recommendations, and new business development
Support quantitative and qualitative foundational consumer research activities in coordination with internal stakeholders and external vendors
Oversee all components of custom primary research, including design, methodology, project management, and presentation of results
Analyze and activate insights from research studies, including but not limited to segmentation, concept testing, price sensitivity studies, brand health tracking, portfolio optimization, in-home user testing, focus groups, shop-along, and ad hoc custom research
Identify key business issues and opportunities through the interpretation of multiple data sources (i.e., primary, secondary, consumer panel, and retail scan data)
Identify white spaces that can be leveraged to promote category expansion and new product development (for both current and future brands)
Other duties may be assigned
You will have:
Minimum of 5 years of experience in market research or consumer insights, preferably with a retail CPG or market research agency
Strong knowledge of quantitative and qualitative research methodologies and applications
Ability to drive a significant positive impact across a company, with a proven track record of driving results through fact-based insights
Experience partnering with internal marketing and sales stakeholders to build presentations
Strong data analysis skills, writing skills, and presentation skills, with the ability to synthesize data from multiple sources to answer business questions
Ability to manage multiple concurrent projects and thrive in a cross-functional environment
A structured thinker capable of problem-solving, with the ability to translate insights into meaningful narratives and present persuasively to all levels, including executives
A self-starter who is passionate about gathering data, using data, and articulating stories from data that help colleagues make informed decisions
We Got You Covered!
As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans.Our total rewards are top of the market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkins Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $100,000 - 130,000 (DOE)
To learn more, visit us (link removed).
Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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