Senior Marketing Leader

We are seeking a Senior Marketing Leader to join our team in the manufacturing industry. In this role, you will be a key member of the leadership team, collaborating with various departments to develop and execute marketing plans and initiatives.

Responsibilities:

• Develop, manage, and execute marketing campaigns across multiple channels such as advertising, trade media, digital, and social marketing.
• Maintain and enhance internal and external experiences via websites and other interactive channels for maximum lead generation.
• Implement and manage social media plans, including content creation, photography, videography, blog publishing, and social media post management.
• Oversee email marketing campaigns including newsletters, promotional emails, and automated workflows.
• Manage and grow customer loyalty programs.
• Oversee all promotional activities, including website management, trade shows, and product literature and brochures.
• Develop and execute new marketing concepts and techniques, with a strong understanding of digital marketing best practices and trends.
• Utilize CRM to drive business results and manage multiple projects and deadlines.
• Develop metrics, dashboards, and reports to monitor and communicate the impact of marketing initiatives.
• Use Adobe InDesign, Photoshop, and Illustrator for content writing and editing.
• Possesses a minimum of 5 years of experience in a senior marketing role within the manufacturing industry (ideal experience 7-10 years)
• Demonstrable expertise in Content Management System (CMS) and CRM
• Proficient in using Facebook Insights, Google AdWords, and Google Analytics
• Proven track record in designing and executing successful advertising campaigns
• Strong experience in enhancing brand awareness through various marketing strategies
• Proficient in campaign planning and collateral management
• Experience with digital and direct marketing campaigns, including integrated and online marketing campaigns
• Familiarity with trade show graphics, trade show signage, and trade show management
• Proven track record in social media advertising and social media campaign management
• Experience in corporate social media and B2B marketing
• Proficient in digital marketing and user experience research
• Familiarity with UX principles and HubSpot
• Proven track record in enhancing customer loyalty and managing loyalty programs
• Experience in email marketing
• Ability to create, manage, and interpret dashboard metrics using interactive dashboards and reporting dashboards
• Proficient in web page content writing
• Advanced skills in Adobe InDesign, Adobe Photoshop, and Adobe Illustrator
• Ability to work collaboratively with cross-functional teams
• Excellent written and verbal communication skills
• Strong leadership and project management skills
• Demonstrates strategic thinking and problem-solving abilities
• Has a proactive approach and the ability to work independently.