Marketing Manager - Client Engagement - Palo Alto - ref. p10151619

Compensation: $52 to $65 per hour

Duties and Responsibilities-

Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.-

Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.-

Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.-

Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.-

Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for Stanford Medicine's goals.-

Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.-

Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.-

Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).