Area Director of Sales & Marketing

Viceroy Hotels:

Hyatt Centric is built for savvy explorers who want to be tapped into what’s hot, fresh, and exciting wherever they are. The area's main leisure attractions, including the Santa Monica Pier, Third Street Promenade, Getty Museum, Getty Villa and Venice Beach are all within steps of Hyatt Centric Delfina Santa Monica.

Location:

Hyatt Centric Santa Monica

Overview:

Key competencies include: customer focus, effective communication, alignment & action, and critical thinking. Technical skills required: financial acumen, reporting and analytics, knowledge of hospitality systems, and Hyatt Resources.

• The Area Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering.
• The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded.
• The Area Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.

Responsibilities:

• Developing, managing and executing an annual marketing plan and budget.
• Oversee Marketing Coordinator direct mail, advertising creative, brochures in partnership with Corporate Marketing team. As well as overseeing the digital marketing and public relations agencies.
• Participates in monthly reporting processes as might be required by the owners.
• Working with Sales teams and FIT partners including AMEX THC and other co-operative marketing partners to further enhance marketing efforts.
• Developing and executing sponsorship opportunities to increase exposure for properties.
• Managing brand standards guides and property’s collateral to ensure compliance.
• Developing cross-promotion opportunities and collective marketing promotions with local partners.
• Supporting the producing, coordinating, and managing all photography and video shoots with Corp marketing team.
• Interfacing with Revenue Manager on all relevant rates and information for distribution channels.
• Updating various websites with marketing messages.
• Recommend Amenities/Promotional Items.
• Community Relations/Philanthropic Activity.
• Food & Beverage, Weddings and Special Event Marketing Support.
• Third Party Marketing (GDS/Consortia/Wholesalers).
• Assist with Package Development and Promotion.
• Special Events/Familiarization Trips.

Qualifications:

• Qualified Candidates will possess the following:
• At least 5 years’ experience as a sales leader, with prior hotel Director of Sales and Marketing.
• Hyatt Experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation Hyatt Envision (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop/implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule including overnight business travel when required.

401K, Viceroy colleague discounted rates, Hyatt colleague discount rate, one-day a week remote flexibility.

The expected pay range for this position is $180K - $200K + Bonus.