Events Manager

Summary:

TRX seeks an experienced and highly motivated Events Manager to plan, coordinate, and execute commercial events, education events, and local activations for the TRX Training Center. This position will ensure that all events align with our global brand and support the continued growth of TRX as a leader in the fitness industry.

Key Responsibilities:

• Design and implement a comprehensive event strategy aligning with TRX's mission and goals.
• Collaborate with cross-functional teams (Marketing, Commercial Sales, and Education) to identify event objectives and ensure seamless execution.
• Manage all aspects of event planning, including venue selection, contract negotiations, budget management, and on-site logistics.
• Coordinate with vendors, partners, and contractors to ensure high-quality event production and delivery.
• Develop event timelines, project plans, and communication materials to keep stakeholders informed and engaged throughout the event lifecycle.
• Foster strong relationships with key industry contacts, influencers, and media outlets to promote TRX events and increase brand visibility.
• Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in TRX events.
• Continuously analyze event performance metrics and adjust event strategies to optimize results and maximize ROI.
• Oversee event marketing efforts, including email campaigns, social media promotion, and post-event communications.
• Support the development of event-related educational materials and training resources for participants and stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of brand marketing experience, focusing on visual and tonal identity execution.
• Strong understanding of email marketing best practices and experience with email marketing platforms.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proficient in Google Worksuite Office Suite, email marketing software, and digital communication tools.
• Experience working with creative teams and managing the development of various design assets.

Reporting Structure:

This position reports directly to the Director of Brand Marketing and will collaborate closely with other senior leaders across the organization, particularly within the marketing, creative services, performance marketing, e-commerce, and retail teams.