Product Marketing Manager

We are offering a contract to hire employment opportunity for a Product Marketing Manager in the FinTech industry. In this role, you will be instrumental in developing and implementing go-to-market strategies for our products, understanding the needs of our customers, and working in close collaboration with various teams to enhance product adoption, engagement, and retention.

Responsibilities:

• Develop compelling product positioning, value propositions, and messaging that distinguish our FinTech solutions in the marketplace.
• Plan and execute comprehensive go-to-market strategies, including launch plans for new products and features, in collaboration with product, sales, and customer success teams.
• Continuously conduct market research to comprehend customer needs, industry trends, and the competitive landscape to inform product development and marketing strategies.
• Create and deliver marketing materials, sales tools, product guides, and training that assist the sales team in communicating the product's value to prospects and customers.
• Design and execute marketing campaigns across multiple channels (digital, email, social media, content marketing, etc.) to drive product awareness, lead generation, and customer acquisition.
• Monitor the effectiveness of marketing campaigns and go-to-market efforts by tracking KPIs, and providing actionable insights for optimization.
• Collaborate cross-functionally with product, sales, engineering, and customer success teams to align on product goals and marketing strategies.
• Leverage your skills in Confluence, AB Testing, Agile Scrum, Communication, Content Marketing, Web Content, Web Page Content Writing, Marketing Communication, and Product Marketing to excel in this role.
• Must possess expertise in Confluence, AB Testing, Agile Scrum methodologies
• Strong communication skills, both written and verbal, are necessary
• Experience in Content Marketing, Web Content, and Web Page Content Writing is required
• Proficiency in Marketing Communication and Product Marketing is essential
• Ability to collaborate with cross-functional teams and stakeholders
• Proven track record of developing and executing successful product marketing strategies
• Exceptional analytical skills to interpret data and translate it into actionable strategies
• Familiarity with the latest trends, technologies and methodologies in product marketing
• Must have a customer-focused approach for understanding the needs and perspectives of customers
• Strong project management skills to manage multiple projects simultaneously
• Demonstrated ability to work effectively in a fast-paced, high-pressure environment
• Excellent problem-solving skills and creativity for innovative marketing campaigns.