[ref. e94058818] Nuuly Senior Digital Marketing Associate, Paid Social - Philadelphia
Role Summary:
Nuuly is seeking a Senior Digital Marketing Associate, Paid Social who will be responsible for the strategy, development, implementation, and ongoing management of paid social marketing campaigns with the goal of driving efficient subscriber growth.They are also responsible for supporting other media channels such as video, programmatic, or new and emerging channels.
Role Responsibilities:
- Own the strategy, development and optimization of paid social campaigns
- Manage channel budget month to month and reallocate budget effectively, make recommendations for budget increases or decreases in accordance with CAC goals
- Track spend and performance to report on effectiveness of campaigns
- Coordinate with marketing team to develop insights that help drive acquisition and enhance customer lifetime value
- Cross-collaboration with various internal teams including Analytics, Creative, Brand Marketing, Product Management, and Finance
- Role Qualifications:
- 2-3 years experience planning, executing, and managing large-scale paid social campaigns with customer acquisition goals
- Experience running ads and reporting on Meta, TikTok, Pinterest, and Snapchat
- Structured thinking and ability to communicate plans and performance
- Data, technical focused person with marketing analytics experience
#LI-EM2
The Perks:
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.
We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.