Associate Manager, Social Media

Overview:

We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all.

Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.

Click here to see how you can paint your future!

Job Summary

The Associate Manager, Social Media will play a key role in the day-to-day content creation, execution, and management of our social media strategy to drive awareness, engagement, and advocacy for our brand.

Responsibilities:

• Run several of the brand's social channels, taking ownership of the process from end-to end
• Manage social content planning, creative reviews, deliverables and publishing for those channels
• Work with a cross-functional team of designers, copywriters and in-house experts to deliver impactful creative across your managed channels
• Create social-first content for these platforms that aligns to the social media strategy to increase brand awareness, e-commerce sales and user engagement
• Contribute and execute ideas for engaging video content targeted to our key audiences that can be utilized on our Instagram and TikTok channels to celebrate their work
• Attend on-site events to capture content, film and edit video footage in a social-first format
• Identify proactive engagement opportunities based on real-time trends to build engagement and fan growth
• Collect user-generated content and testimonials from customers who are tagging the brand in their paint projects
• Work with the team to compile comprehensive reports to share how the brand is tracking against our KPIs
• Monitor social media reports and social listening to inform content optimization for your managed channels
• Stay up to date on best practices and emerging trends in the social media and home spaces; Identify emerging trends that are relevant to the brand
• Assist the Social Media Manager with other projects as needed

Qualifications:

• Bachelor’s degree in marketing, communications or similar discipline preferred
• 3+ years of social media experience for a consumer brand
• Deep understanding and knowledge of social media platforms including Facebook, Instagram, Pinterest, YouTube and TikTok
• A multi-tasker who’s comfortable jumping quickly to and from projects as well as working in multiple social platforms throughout the day
• Strong communication skills with the ability to work collaboratively in a fast-paced, cross-functional team environment.
• Ability to develop meaningful relationships with internal team members as well as with customers through our social media communities
• Has a finger on the pulse of trends and social conversation
• Excellent verbal and written skills with outstanding attention to detail
• Strong organizational, project management time management skills and ability to meet deadlines
• Experience related to home, design or paint a plus