[ref. g44163017] Social Media Specialist - Washington

The position is within the industry, requiring the use of various skills such as Google Analytics, Instagram, Facebook Insights, and more.

Responsibilities:

• Execute and manage organic and paid social media strategies
• Generate and manage content calendars, crafting engaging copy and multimedia components to effectively engage our audience
• Independently plan, execute, and optimize paid social media campaigns using insights from social media analytics
• Monitor social media feeds, engage with users, and participate in social listening to gain insights into audience preferences and trends
• Prepare comprehensive reports on social media performance and provide data-driven insights to measure campaign effectiveness and inform future strategies
• Cultivate relationships with existing audiences by promptly responding to inquiries, comments, and messages, while maintaining an engaging online presence
• Strategically nurture and grow new audiences through targeted outreach, collaborations, and community-building initiatives
• Establish social media performance metrics, analyze results against goals and benchmarks, and provide valuable recommendations for improvement
• Serve as a resource to staff managing other social media channels, sharing best practices and providing recommendations.
• Proficiency in using social media platforms such as Facebook, Instagram, and Google+.
• Experience in using analytics tools such as Google Analytics and Hootsuite.
• Ability to create effective social media advertisements.
• Strong understanding and experience with analytics and ability to translate data into actionable insights.
• Experience in blogging to increase brand awareness.
• Knowledge and experience in campaign planning.
• Ability to strategize and create content that can enhance brand awareness.
• Familiarity with the latest trends, technologies, and methodologies in social media.
• Excellent written and verbal communication skills.
• Ability to work in a team and collaborate effectively with various departments.
• Strong organizational skills with the ability to multitask and meet deadlines.
• Attention to detail and problem-solving skills.
• Degree in Marketing, Business, or related field is preferred.