Food & Beverage Senior Marketing Manager - Maryland
Hanover
Min Compensation: USD $67,500.00/Yr.
Max Compensation: USD $82,500.00/Yr.
Overview:
Why We Need Your Talents:
As the Food and Beverage Senior Marketing Manager at Maryland Live! Casino, you are encouraged to be curious, innovative, and passionate in all that you do. You will have the opportunity to collaborate across multiple disciplines with some of the most creative minds in the industry.You will partner closely with the casino marketing team members and sales team to generate new opportunities, drive revenue, and evolve the brand positioning for the food and beverage outlets within the casino.
You will create and execute annual marketing plans and translate those into integrated campaigns and activation across PR, influencers, digital, partnerships, and other key channels for all F&B initiatives, including our key brands The Prime Rib, Sports & Social, David’s Restaurant + Bar and Luk Fu.Additionally, you will partner with internal & external teams on various F&B related events & promotions. If you are a motivated, outgoing, and creative self-starter who enjoys a fast-paced entrepreneurial environment, this is the job for you!
Live! Dining and Entertainment provides a robust training program for all new team members with continued education and growth opportunities to enable you to perfect your expertise and be a driving force in your field. At Live!, we make work fun.
Responsibilities:
Where You'll Make an Impact:
- Drive traffic to the casino food and beverage outlets through concepting and executing strategic sales and marketing plans inclusive of advertising, email campaigns, promotions, PR, local events, digital marketing, lead generation and sponsorship activations
- Collaborate with the operations, sales and marketing teams to curate food and beverage offerings and experiences that will generate buzz and drive sales
- Plan and manage the annual marketing calendar to include community events, restaurant promotions/specials, sports watch parties and one-off special events that bring in new customers. This includes attending events to ensure they are meeting expectations and to gather content. The schedule is varied and includes holidays, nights and weekends.
- Develop the social media content strategy and creation of photo and video assets across the brands' social media accounts
- Remains up to date on all trends and changes in all social and digital platforms (including TikTok)
- Work with the PR agency to drive awareness and chatter of the food and beverage outlets
- Develop meaningful partnerships with various departments, internal/external agencies, local businesses, influencers, and socialites to generate brand awareness and engagement. Existing partnerships include but are not limited to FanDuel, the Baltimore Ravens, and top DMV radio partners
- Work alongside operations and VP of Marketing to set and track goals and ROI for promotions, specials, events, and marketing campaigns
- Oversee and manage the development and production of branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
- Support all paid private events marketing and brand initiatives
- Skills to Help You Succeed:
- Strong interpersonal skills
- Flexible work schedule
- High organizational skills
- Problem-solving
- Strategic planning
- Reasoning
- Excellent written and verbal communication.
Qualifications:
Must-Haves:
- Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience
- Experience with F&B operations is preferred.
- Proven track record of going above and beyond to accomplish organizational goals.
- Must be able to comply with all state gaming regulations, which may include obtaining a license.
Physical Requirements:
- Sitting 25%
- Walking 60%
- Standing 15%
- Keyboarding 25%
- Use of stairs and elevators
What We Offer:
Perks We Offer You- Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
- Free Basic Life Insurance
- Free Short Term & Long-Term Disability
- Generous retirement savings options
- Paid Time Off
- Tuition Reimbursement
- On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
- Training and pathways for career growth
- Robust Rewards & Recognition Programs
- Annual Merit Based Pay Increases
- Discretionary Performance Bonuses
- Discretionary Service Bonuses
- Free parking
- Free food and discounted meals
- Live! Hotel, Food & Beverage, and Entertainment Discounts
Life at Live!
Individuals chosen to be part of the Live! Team can expect:
- To be part of an exciting experience unlike any other in the market.
- To be given the power and responsibility to put service and community first.
- To come together as a strong team, while valuing and celebrating our diversity.
- To be given the tools, resources, and opportunity to grow in their career.
- To work hard and have fun.
- Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
- The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
- Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
- You will work in an environment where smoking is allowed.
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