Advanced Analytics Manager, Commercial Analytics
Responsibilities:
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting.No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada.
In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact:
As an Advanced Analytics Manager, you will be a key player to provide insights to the business for subscriber retention and growth, for revenue growth and for marketing cost optimization through marketing experiments, machine learning modeling and business analytics.
What you’ll do:
The Advanced Analytics Manager will work closely with members of the Marketing, Finance and IT departments. The manager will be responsible for creating measurable campaign test designs, collaborating with campaign operation team for test execution, pulling data for test measurement and make recommendations to stakeholders, including solution with a machine learning model.
- Define business requirements for Marketing Campaign test designs and model development.
- Design, manage, and deliver machine learning models, client analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects.
- Must have strong communication skills and experience understanding and translating analytical model results to business insights and presenting complex quantitative analysis to non-technical marketing/business executive decision makers.
- Improve and assess business results, help improve sales, profitability and customer lifetime value through analysis.
- Present business insights to stakeholders and the Executive Leader Team in a timely manner.
What you’ll need:
- 5+ years hands-on knowledge of data analysis techniques, targeting, segmentation, predictive modeling, business and marketing metrics and score carding, campaign analysis, modeling and forecasting as well as customer profiling and other customer classification analyses.
- 5+ years hands-on experience using techniques such as analysis of variance, multivariate regression, predictive response modeling, data mining and visual analytics to analyze complex data sets.
- 5+ years hands-on experience valuating the productivity and profitability of marketing campaigns and identify opportunities for improvement. Identify statistically significant changes in audience behavior.
- 3+ years hands-on experience analyzing multi-channel marketing campaigns involving A/B testing, multivariate testing, and segmentation.
- Excellent written and verbal communication skills.
- Comfortable with pulling and coding data in the absence of an ETL team.
- Comfortable interacting with Marketing is required.
- Willingness to take initiative and to follow through on projects.
- Strong organizational skills and attention to details.
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
- Must have legal right to work in the U.S.
Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.