[ref. f36879122] Associate Director of Marketing

Overview of Andelyn Biosciences

Andelyn Biosciences is a biopharmaceutical Contract Development and Manufacturing Organization (CDMO) that specializes in advancing novel gene therapies from concept to commercialization. Located in Columbus, OH, the company operates out of the Andelyn Corporate Center (ACC) for clinical and commercial cGMP manufacturing of viral vectors and plasmids and the Andelyn Development Center (ADC) for preclinical non-cGMP activities.

Our Values are founded in our origin story.

Evelyn received experimental gene therapy for spinal muscular atrophy in 2015. “Andelyn” combines their names to represent all the families who have courageously participated in the research that makes today’s gene therapies possible.

Through this journey, we have been able to accelerate the development and manufacturing of innovative therapies to bring more treatments to more patients. We are Pioneering Solutions that Turn Hope into Reality™ through our ACCTSions.

ACCOUNTABLE in our actions.

CURIOUS to discover.

COMPASSIONATE in our thinking.

TRUSTWORTHY in our communications.

SUPPORTIVE of one another.

Employees are expected to perform the following essential functions under the framework of our ACCTSions.

The Associate Director of Marketing will be responsible for the global marketing strategy including marketing campaigns, conferences, and digital footprint, and the development and tracking of key performance indicators. In addition, the Associate Director of Marketing will demonstrate Andelyn’s culture and values as they bring expert marketing and industry insights working alongside internal technical thought leaders and external partners.

• Provide marketing leadership to meet Andelyn's business objectives through competitive positioning, and marketing messaging of the Andelyn platform and services.
• Develop a global marketing plan that includes customer segmentation and targeting, positioning and value proposition development, branding strategy, messaging and content development, etc.
• Drive the definition of marketing campaigns and promotional programs to create SQLs, to drive market positioning, and to drive brand awareness/preference and customer loyalty.
• Collaborate with internal cross-functional team and external marketing vendor to develop new content and enrich prior content that supports Andelyn's value proposition and messaging.
• Develop demand generation plans that are aligned with Andelyn’s annual sales and funnel targets.
• Select, on-board, and manage external marketing vendors to ensure their alignment with Andelyn’s marketing strategy and the timely implementation of programs in the marketing plan.
• Develop new commercial tools that facilitate successful customer interactions.
• Monitor market trends and competitive landscape to keep the commercial team informed and develop marketing programs and branding strategy to establish Andelyn as a thought leader in the fast-evolving industry landscape
• Develop standard work on content generation and approval; ensure that outbound content across channels are on-brand, consistent, and aligned with Andelyn’s brand position.
• Oversee and manage marketing budget according to plan.
• Set, develop, and monitor KPIs to monitor the effectiveness of marketing programs, channels, and performance of external vendors to continuously refine and optimize our marketing strategy and channel mix.
• Exercise discretion, judgment, and personal responsibility
• Demonstrate a high level of integrity
• Maintain a positive attitude
• Attention to detail in all job functions
• Operates in alignment with established policies, procedures, and techniques, requiring relevant training, practical experience, or a working knowledge of the tasks involved.
• Develop strategic planning and guidance for their functional unit in alignment with the overall organization and influence organizational strategic planning on an executive level
• Develop and define measurable objectives for the staff within their functional units to fit the objectives of the overall organization. Also is involved in organizational objectives on an executive level
• Cultivate a diverse and collaborative team environment. Utilizes clear and concise communication to ensure high productivity and contribution to the success of organizational goals
• Complete budgetary control over the functions under their control also influences the organizational budget establishment
• Travel required
• Responsible for hiring, development, and related personnel processes
• Mentoring and professional development of staff
• Make use of essential people skills, including the ability to develop subordinates
• Ability to manage and influence people in a direct and lateral support structure
• Ultimate decision-making latitude within their functional units and influences decisions on an organizational level
• Drives timelines and development through the broad influence
• Ultimate interaction with legal services
• Develop and direct short and near-term goals
• Has business acumen and considers business impacts in planning and problem solving
• Responsible for business development
• Other duties as assigned

• 10+ years of experience in the life sciences industry; Bioprocess and/or CDMO space a plus
• 5+ years in marketing
• Experience in gene therapy / viral vector manufacturing (preferred)
• Proven ability to engage, influence, and motivate individuals and demonstrate organizational influence
• Proven history of developing and driving marketing strategies and tactics
• Experience working with and managing external marketing vendors
• Experience managing trade show presence

• Track record of successful cross-functional collaboration including working with business development and leadership
• Strong analytical, process, and organizational skills
• Executive level of communication and interpersonal skills
• Strong passion and curiosity for gene therapy and its benefits for patients
• Must possess a relevant four-year degree OR relevant master’s or relevant PhD, academic background in the life sciences, biotechnology or gene therapy industries preferred.

• The pride of contributing to the development and manufacturing of life-saving therapies
• The invaluable experience of being a part of building the foundation of a new organization.
• The opportunity to work alongside experts who have over 10 years in the gene therapy field.
• Competitive compensation
• Eligible day one for medical, dental, and vision insurance plans with basic vision at 100% company-paid
• 160 hours of Paid Time Off annually
• 11 Company Paid Holidays plus 2 floating holidays annually.
• Company Paid Life Insurance
• 401(k) Match
• Company Paid short and long-term disability.
• 4 weeks of Paid Parental Leave for birth and adoption
• Adoption Assistance
• Tuition Reimbursement and Student Loan Repayment Assistance
• Company Paid LinkedIn Learning access.
• Employee Assistance Programs
• Flexible work options (role specific)

As an organization, we are committed to creating an environment where everyone ACCTS.