Marketing Communications Manager

Overview:

Aerotek has an immediate opening for a Marketing Communications Manager at the corporate office in Hanover, MD.

Job Summary:

Previous strategic B2B writing, copywriting, email, Web and SEO knowledge is preferred.

Essential Functions:

• Develop and implement strategic annual plans that align to company priorities, promote our services and communicate our value to the marketplace
• Lead marketing communications team to execute and deliver consistent brand narratives across marketing materials
• Liaise with subject matter experts to understand and position new services and solutions
• Guide discovery and decision-making to create core value messaging. Help internal leaders articulate the value of our offerings from the customer lens and prioritize messages
• Identify key customer segments, create and maintain detailed customer personas, and use personas to inform content creation as well as targeted marketing tactics
• Work across marketing team to build holistic, multi-channel content assets, including Web, collateral, email, presentations, case studies, social media, video and thought leadership – writing, guiding, reviewing or editing as needed
• Partner with web team to continuously optimize website content, effectively balancing business strategy, user experience and SEO needs and best practices
• Partner with brand team to define and uphold brand voice, guidelines and standards across all marketing assets
• Manage our public relations agency partner. Identify market and customer trends as well as internal expertise to strengthen our brand reputation and credibility
• Stay abreast of marketing communications, digital marketing and media trends to produce, measure and evolve content programs
• Coordinate with internal partners to educate internal employees about marketing resources that create avenues for field teams to connect with potential customers
• Coach and lead team to create high quality, high performing content and develop team based on marketing competencies and individual development plans
• Set direction, manage workload and team priorities
• Create streamlined workflows and standard operating procedures to ensure efficient and timely execution of projects

Qualifications:

• Bachelors' degree in relevant field such as marketing, advertising, communications, journalism or English
• Minimum of 8-10 years related work experience
• Excellent verbal and written communication skills
• Highly capable of building strong professional relationships with leadership and senior stakeholders
• Experience setting priorities, coordinating and supervising daily activities of direct team
• Strong understanding of and experience in various writing styles – Websites, email, media announcements – and strong understanding of digital best practices – SEO, email marketing, competitive listening, web analytics
• Experience developing customer personas
• Experience managing vendors, freelancers
• Outstanding attention to detail and organizational skills, as well as strong problem solving and decision-making abilities
• Ability to multi-task, work under firm deadlines and within a rapidly changing environment
• Ability to work collaboratively with marketing management team and internal customers/stakeholders

Per Pay Transparency Acts: The range for this position is $78,200 - $117,200 + annual bonus potential of $11,500

Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:

Time Off/Leave (PTO, Primary Caregiver/Parental Leave)