Marketing Automation and Campaign Coordinator

This position offers a long term contract employment opportunity.

Responsibilities:

• Implement, optimize and assist with the management of our marketing automation platform to ensure the success of campaigns.
• Collaborate with marketing managers, creative teams to understand project requirements, timelines, and objectives.
• Assist with the development and execution of campaigns, including segmentation and nurturing.
• Manage various elements of marketing campaigns, such as scheduling, creative brief development, production, targeting, list selection, and fulfillment.
• Monitor and report on campaign performance, including key performance indicators (KPIs) and conversion rates.
• Assist in enhancing best practices and governance programs related to marketing automation.
• Build milestones, email plans and test v. control groups to ensure the effectiveness of campaigns.
• Leverage your proficiency with Microsoft Excel and other MS Office tools in managing campaign data and reporting.
• Use your coordination skills to ensure seamless campaign execution and to collaborate with key stakeholders.
• Utilize your skills in database and promotional marketing to maximize campaign reach and impact.

• Minimum of 3 years of experience in a role focused on marketing automation and campaign coordination within the insurance industry
• Proficiency in Microsoft Excel is required
• Proven experience in the successful coordination and execution of email campaigns
• Strong skills in coordination and coordinating schedules, demonstrating the ability to manage multiple projects simultaneously
• Experience in database marketing is a must, with a focus on customer segmentation, database selection, and campaign management
• Familiarity with promotional marketing techniques and strategies
• Proven track record in implementing outbound marketing campaigns that drive customer engagement and lead generation
• Ability to develop, execute, and analyze the performance of marketing campaigns
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Excellent communication, organizational, and time management skills
• Strong analytical skills and data-driven thinking
• Ability to work independently and as part of a team
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc. is a plus
• Ability to work in a fast-paced environment, meet deadlines, and adapt to change.