Sr Specialist Social Media Strategy
Overview:
About PHOENIX
PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States.
Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose
- We Create Confidence.
- powered by a styling community.
Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.
Location Name: New York Office
Responsibilities:
The Sr Specialist, Social Media Strategy position will play a key role in shaping the brand’s social media presence and driving meaningful engagement with our target audience. The role is responsible for driving brand awareness, fostering community engagement and aligning with our overall marketing objectives.The position requires a deep understanding of social media platforms, trends, analytics and content marketing.
KEY RESPONSIBILITIES- Execute social strategy to drive increased customer engagement, brand advocacy and community expansion.
- Establish and reach/meet KPIs and benchmarking.
- Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, YouTube, Pinterest, Threads and emerging platforms.
- Hone Express’s visual presentation on social media platforms. Maintain a strong visual personality and style guide for Express’s social media.
- Work closely with Creative and Paid teams to generate social-specific ideas.
- Develop programming plans (including publishing cadence recommendations by series and platform)and maintain the social media editorial calendar.
- Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
- Work with Customer Care team to address social media inquiries and maintain a positive brand image with our fans.
- Monitor and analyze organize social content performance across brand social channels, providing actionable insights to optimize results.
- Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
- Other essential tasks that are not listed may be requested by your leader.
- Bachelor’s Degree with emphasis in marketing, and/or communications
- Minimum of 5-7 years’ experience with proven history of social media strategy and audience development success within previous organizations or agencies
- Experience working with social media platforms and tools
- Passionate, energetic team-oriented individual with strong analytical, interpersonal and creative skills.
- Eye for detail and highly-developed organizational skills, including ability to prioritize tasks and meet deadlines.
- Possess a commitment to initiate new projects and strong follow through.
- Ability to analyze situations and solve problems creatively and independently.
- Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs.
- Manage workflows with the ability to create effective and efficient processes.
- Passion for understanding fashion and retail; ability to spot and leverage pop-culture and emerging trends that matter to our brand and consumer; skillful at storytelling.
- Polished, professional, and mature; confident and comfortable presenter; motivated self-starter; organized and attentive to detail; resourceful and solution oriented
Benefits and Compensation:
PHOENIX offers a range of benefits to help protect full-time associates health and long-term financial security including:
- Medical, pharmacy, dental and vision coverage
- 401(k) and Roth 401(k) with Company match
- Merchandise discount
- Paid Time Off
- Parental leave for new moms and dads
Full-time associates may be eligible to participate in our incentive plan.
Actual compensation offered is dependent upon a number of factors including, but not limited to, work location, education, relevant skills and experience of the candidate.
Salary Range: $78,800 - $108,600
Closing:
An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States.PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Notification to Agencies: Please note that PHOENIX does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, PHOENIX will not consider or approve payment to any third-parties for hires made.