Business Development Manager - US Regional Dealers and Audiophile Accounts
Who we are
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands – Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron – we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.
Who is Sennheiser
We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.
With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand.The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.
Remote
Business Development Manager – US Regional Dealers and Audiophile Accounts
The Business Development Manager – Premium Audio & Regional Dealers will be responsible for growing Sennheiser consumer audio sales and market share within the premium audio segment through developing strong relationships with regional accounts, specialty retailers and high-end audio strategic partners.This role will focus on account management, channel development, and revenue growth, ensuring alignment with the company’s brand positioning and business objectives. This individual will develop and implement a winning Audiophile strategy for the US by supporting Go-to-Market initiatives, focusing on expanding our physical distribution, collaborating with trade marketing for omnichannel growth, and engaging with our enthusiastic customer base to invest, grow and drive our product roadmap.
Responsibilities:
Regional Dealer and Premium Account Management- Develop and maintain strong relationships with key regional dealers, specialty retailers and high-end audio accounts
- Act as the primary point of contact for pricing, inventory planning, promotions and dealer support
- Implement strategic sell-in and sell-through programs to drive revenue growth
- Educate dealers on product positioning, competitive differentiation, and technical capabilities of product range
- Ensure compliance with MAP policies, ensuring adherence to competition law expectations
- Collaborate on regional sales forecasts to ensure inventory availability and improve forecast accuracy
- Identify new dealer partnerships/prospects and expansion opportunities within key regional markets
- Develop and execute territory growth strategies aligned with brand and revenue objectives
- Track and analyze sales performance, dealer inventory levels, and competitive market trends to optimize sales strategies
- Collaborate with marketing to develop dealer incentives, co-op programs, programmatic media, and brand promotional campaigns
- Work closely with finance and sales leadership to ensure profitable pricing and margin structures
- Manage and deliver annual sales plans, forecasting and revenue targets for assigned accounts
- Negotiate terms, contract and promotional funding with key strategic partners
- Monitor competitive pricing trends and channel dynamics to make proactive business recommendations, and opportunities for efficient account management, and grow Sennheiser as a market leader
- Support product management to secure best-in-class development, implementation, and execution
- Analyze Business Intelligence (BI), Polaris, GfK/Circana data, and other survey results to understand market and consumer behavior.
- Represent the brand at trade shows, dealer events, and industry networking opportunities
- Train and educate dealers and sales teams on product innovations, brand messaging and best practices
- Maintain a deep understanding of audiophile trends, emerging technologies and market demands
- Monitor brand sentiment and product response in relevant Audiophile social channels.
More about you:
Education- University or Technical College Degree in business or related field
- 7+ years of experience in sales, business development, or account management within a premium consumer brand; experience within the Consumer Electronics or Premium Audio Industry preferred
- Minimum 5-10 years sales experience selling premium consumer brands to a specialty channel, with audio experience a plus
- Exceptional relationship management and negotiation skills, with experience working in a high-touch, consultative sales environment
- Ability to travel regionally as needed to engage with accounts and attend industry events
- Attention to detail; self-directed; self-starter; expert problem solver
- Ability to work independently and with a team, maintaining a strong work ethic and promoting a positive work atmosphere
- Strategic and critical thinker with a competitive drive to win for the team
- Strong communication skills with the ability to work with all levels of management
- Willingly accepts direction and adapts to organizational or team changes
- Results-focused with performance targets and goals driving personal accountability
- Proven track record of managing regional or specialty customers
- Strong understanding or appreciation of the premium audio market, high-performance home theater, and Hi-Fi segments
- Ability to drive sell-in and sell-through strategies, optimizing dealer performance and ensuring proper inventory levels
- Experience in contract negotiation, pricing strategies, and promotional planning
- Strong business acumen, ability to assess P&L impact, margin structures, revenue forecasting and analytical skills
- Strong sales and closing skills with proven ability to meet and exceed targets
- Excellent negotiation and presentation skills
- Proficiency in CRM tools, sales forecasting platforms, and Microsoft Office. BI experience a plus.
Don't meet all the criteria? If you’re willing to go all in and learn we'd love to hear from you!
We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human.If you are offered a job without speaking with someone please contact
What we offer:- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance Additional supplemental life/ad&d coverage available
- Company paid Short/Long-Term Disability coverage (STD/LTD) STD LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO (or sick and vacation time), floating Diversity Day, & paid holidays*
- Paid parental bonding leave
- Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
- Robust Internal Career Growth opportunities
- Tuition reimbursement
- Hearing aid discount for employees and family
- Internal social recognition platform
- D&I focused: D&I council and employee resource groups
- Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $88K - $115K. This role is also bonus eligible.
How we work:At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management.
We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.
=== Company description
Consumer Hearing Business