Director of Marketing
Robert Half Denver
Robert Half Marketing & Creative is looking for a Director of Marketing for an outdoor industry client who will be a creative and strategic leader responsible for designing and implementing effective marketing strategies. The individual in this role will lead a team of managers (4) and indirect reports (up to 6) to enhance the company's brand presence and increase revenue across all business areas.
The successful candidate's focus will include brand driving & awareness, digital marketing, lifestyle events, collaborations, products and promotions.
This role will report to the Vice President of Marketing and plays a crucial role in nurturing a collaborative, accountable culture within the Marketing department.
Essential Duties:
- Participate in annual business planning process, and lead planning process for marketing team.
- Serve as a brand advocate, developing and executing strategies to increase brand awareness.
- Provide leadership on marketing strategy, performance measurement, and brand advocacy.
- Drive strategic initiatives for the company.
Marketing Strategy & Execution:
- Develop comprehensive annual marketing plans that align with business objectives.
- Oversee seasonal marketing briefs for campaign strategy and execution.
- Oversee advertising and paid media campaigns.
- Lead the creation and implementation of promotional campaigns and product launches.
- Optimize marketing initiatives through regular reporting and analysis.
Team Development:
- Build and inspire a top-performing marketing team.
- Provide mentorship and professional development opportunities to improve team effectiveness.
- Manage recruitment, coaching, talent development, performance management.
Cross-Functional Collaboration:
- Work with leadership, revenue management, and operating business units for alignment.
- Collaboration with cross-functional teams for resources and insights.
Budget Management:
- Create and manage the marketing budget, ensuring efficient resource allocation.
Qualifications:
- Minimum of 10 years of experience in marketing, with a proven leadership track record.
- Demonstrated success in developing and executing multi-channel marketing strategies.
Skills:
- Strategic thinker with a deep understanding of digital marketing, product marketing, brand management.
- Exceptional communication and interpersonal skills.
- Strong analytical skills with a focus on ROI and data-driven decision-making.
Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
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