[ref. v82005702] Paid Social Media Specialist
Pleasanton
Overview:
About Apex Service Partners:
Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a Paid Social Media Specialist with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.
Position Summary:
As a Paid Social Media Specialist at Apex Service Partners, you will drive the success of our digital marketing campaigns by planning, executing, and optimizing paid media strategies across various channels. Working closely with our internal Marketing Team, you will develop and manage social media, display, and video campaigns that align with our marketing objectives.The ideal candidate is a creative problem-solver who stays updated on industry trends, possesses a keen eye for detail, and is dedicated to driving results-driven campaigns.
Key Responsibilities:
- Develop and execute paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, and TikTok, including campaign setup, targeting, budgeting, and monitoring.
- Build and manage display/video campaigns within our demand-side platform (DSP) and over-the-top (OTT) partners.
- Proactively monitor daily budget allocation and adjust as needed to optimize campaign performance.
- Analyze campaign performance to identify areas for improvement and present data-backed insights to inform creative direction.
- Conduct ongoing competitive research to plan, identify, and report on new opportunities.
- Own reporting, analysis, and communication of channel performance weekly and monthly, including forecasting and providing actionable recommendations.
- Utilize data insights to continually recommend improvements in campaign performance, reduce cost per conversion metrics, and achieve marketing objectives.
Requirements:
- Strong understanding of digital marketing principles and best practices.
- Minimum of 2-3 years of experience in paid social media advertising.
- Knowledge of display/video advertising on DSPs and OTT platforms.
- Excellent analytical skills with the ability to interpret campaign performance data.
- Strong communication and presentation skills.
- Ability to thrive in a fast-paced environment with multiple priorities.
Starbird ChickenPleasanton (CA)
Description:
About Starbird:
Starbird Chicken is a modern, Bay Area-born concept serving Positively Delicious Chicken in a positive and vibrant environment. We create food people can feel good about eating — fresh, scratch-made food made with...
Starbird ChickenPleasanton (CA)
Description:
Why Work at Starbird?
Our employees are the lifeblood of our organization. We make sure that each person is given the training and tools to be the best they can be and we believe in promoting from within our organization.
Essentials...
Pleasanton (CA)
Overview:
Opportunity: Room Attendant
Clean and maintain guest rooms to ensure rooms meet established standards.
Your Growth Path
Housekeeping Supervisor – Assistant Executive Housekeeper – Executive Housekeeper
Your Focus
• Greet guests upon...