Boston - Senior Enterprise Marketing Manager
Riverbed. Empower the Experience:
Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency.Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.
Position:
Title: Senior Enterprise Marketing ManagerLocation: Home Remote MA, ( Metro Boston) and NC ( Metro Raleigh /Durham) East Coast Preferred
We are looking for an outstanding Account-Based marketer to lead personalized marketing efforts and deepen our engagement with our most strategic accounts. You will take on a pivotal role in building and executing highly personalized marketing strategies for our most important accounts.
What you will do:
- Develop and execute customized ABM strategies for strategic enterprise accounts and clusters of accounts, focusing on personalized experiences that align with account-specific goals and challenges.
- Collaborate with sales teams to identify and map key stakeholders within target accounts, understanding their individual pain points and objectives.
- Create tailor-made content and campaigns that directly address the needs and interests of target accounts.
- Implement a multi-channel approach to engage and nurture target accounts, ensuring that each interaction is relevant and meaningful.
- Continuously analyze data and account engagement metrics to refine and optimize personalized marketing initiatives.
- Create and drive internal campaign review process with a cross-functional account team, including sales, presales, partner, and customer success teams.
- Connect the dots between 1:1, 1:Few, 1:Many, and Field Marketing activities to deliver the best customer experience for strategic accounts.
- Foster relationships with key stakeholders, nurturing them into brand advocates who champion our products and services.
- Create comprehensive reports on the effectiveness of ABM initiatives, including pipeline contribution and ROI for individual accounts.
What makes you an ideal candidate:
- Demonstrated experience planning and executing 1:1 ABM marketing strategies for a SaaS business, targeting large enterprise customers.
- Exceptional data analysis skills, capable of extracting actionable insights from complex datasets.
- Proficiency with CRM systems (e.g. Salesforce) and ABM tools (e.g. Demandbase).
- Exceptional strategic thinking and creativity to develop personalized experiences.
- Proven ability to work alongside sales teams and build successful cross-functional relationships.
- Ability to manage multiple projects, meet deadlines, and drive results.
What we offer:
Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent.In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
Benefits & Perks vary by Country.
About Riverbed:
With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact.We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing.
We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We understand that when people can be themselves, more is possible. We would love to have more people on board to join us on our journey to be better every day!So, come speak with us about career possibilities at Riverbed.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.
Riverbed encourages all of its U.S. employees to be fully vaccinated for COVID-19, but does not presently require its U.S. employees to be fully vaccinated unless such vaccination is required by applicable law or the duties of the specific position.If a specific position requires an employee to be fully vaccinated because of either applicable law or the duties of the position, then the offer of employment will be expressly conditioned on the individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt.
Check us out on: www.riverbed.com
@LifeAtRiverbed
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