Director, Digital Media Buying & Marketing

Overview:

Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content.

Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne and Miami, Concord also has staff in Auckland, Sydney, Tokyo and Toronto. The Company’s catalog consists of more than 1 million songs, composed works, plays, musicals and active recordings which are licensed in virtually every country and territory worldwide.

Concord’s KIDZ BOP label is a leader in children’s music IP and its Digital Marketing team create and manage the media, data, and CRM initiatives that drive brand awareness.

You will manage the label’s first-party data and develop strategies to effectively reach our audiences. The position reports to and works under the general supervision of the Vice President of Marketing.

Responsibilities:

What you’ll do:

• Lead paid media campaign planning and execution globally including defining KPIs, managing and tracking seven-figure annual budget allocation, result measurement, and reporting
• Work closely with Concord Data and Stream teams to evaluate campaign performance in real time, optimize results and drive revenue
• Coordinate deployment of multiple – sometimes concurrent – campaigns, ensuring all assets, copy and targeting is optimized to platform and goals
• Lead CRM, SEO and data strategies
• Support VP of marketing on business development projects related to OTT and gaming
• Discover and internally communicate upfronts/newfronts learnings and other new advancements and technology in the paid media, gaming and social space
• Surface and present media opportunities to executive team
• Own relationships with external agency partners. Continuously evaluate agency performance, monitor ROI, and recommend adjustments to executive team
• Evaluate and advise media sales teams for partnerships and applications

Qualifications:

What you’ll need:

• 7+ years of experience in a media buying role at an agency or music company
• Experience building and running digital advertising campaigns that drive streams
• Experience building and running digital advertising campaigns that drive sales (physical music formats, concert tickets, merch)
• Knowledge of regulations related to marketing and advertising to children
• Familiarity with children’s media landscape including gaming, film, television, music, internet and experiential
• Deep understanding of Facebook/Instagram Business Manager and Ads Manager
• Deep understanding of Google Ad Manager, specifically pertaining to YouTube and Google Search ad campaigns
• Understanding of TikTok Ads Manager, Snapchat Ads Manager, Amazon Ads, Spotify Ad Studio, Pinterest Ads
• Knowledge of display advertising, OTT pre-roll advertising, OOH advertising, podcast advertising
• CRM experience, including data capture, email marketing, and SMS marketing
• Ability to find, comprehend, and explain new paid media advancements and technology
• Strong existing relationships in the advertising space
• Willingness to get “into the weeds”
• Exceptional data analysis skills
• Excellent communication skills
• Excellent relationship management skills
• Excellent attention to detail

• This is a hybrid role requiring 3 days minimum on-site.

At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.

Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.