Pharmacy Marketing Director
Overview:
Creative Marketing Director for Healthcare
Marketing Director Overview
The Marketing Director – Business Development and Marketing Support Specialist will play a pivotal role in driving marketing innovation, supporting sales initiatives, and amplifying brand visibility. This position is responsible for crafting and executing strategies that engage healthcare audiences, support lead generation, and showcase Grane Rx’s leadership in long-term care (LTC) pharmacy solutions.
Grane Rx, headquartered in Pittsburgh, PA, is a national leader in LTC pharmacy services, providing innovative, patient-focused solutions to healthcare organizations, including PACE programs, skilled nursing facilities, and senior living communities.
Responsibilities:
Key Responsibilities- Manage AI-driven marketing projects, including automation, content generation, and performance analytics.
- Develop and refine marketing messaging within Outreach.io to align with sales goals.
- Execute email and digital campaigns that engage audiences and generate leads.
- Collaborate with contractors to produce high-quality multimedia content, such as videos, presentations, and graphics.
- Ensure brand consistency across all marketing materials, from digital assets to print collateral.
- Organize and coordinate conference logistics, including speaker engagements, booth setups, sponsorships, and material preparation.
- Monitor and analyze marketing KPIs to measure success and refine strategies.
- Conduct competitor analysis and market research to identify growth opportunities.
- Work with internal teams to ensure alignment between marketing efforts and organizational goals.
Qualifications:
Required Qualifications- Proven ability to manage multiple projects with attention to detail and deadlines.
- Expertise in marketing tools, including AI platforms, Outreach.io, and Pardot (or similar automation software).
- Proficiency in creating compelling content using Canva and PowerPoint.
- Strong analytical skills to evaluate KPIs and refine marketing strategies.
- Excellent communication skills, both written and verbal, with a collaborative mindset.
- Experience planning and managing conference logistics, sponsorships, and promotional efforts.
- Previous experience in healthcare marketing, particularly in LTC or PACE programs.
- Familiarity with CRM systems and advanced marketing analytics tools.
- Experience working with external vendors and contractors for multimedia projects.
- Knowledge of the LTC pharmacy industry or healthcare services.
- Competitive salary with opportunities for performance-based bonuses.
- Comprehensive benefits package, including health insurance and retirement plans.
- Flexible hybrid work environment with occasional in-office meetings.
- Opportunities for professional growth and learning in healthcare marketing.
- Supportive, collaborative company culture focused on innovation and impact.
Company Culture
At Grane Rx, we pride ourselves on being mission-driven and innovative, working to transform healthcare for seniors and vulnerable populations. Our collaborative team values creativity, integrity, and dedication, fostering an environment where employees can thrive and make a meaningful impact.
How to Apply
Interested candidates should submit their resume, cover letter, and any relevant portfolio materials to www.granerx.com or fmclaughlin@granerx.com. Applications will be accepted until February 17, 2025.
Take the next step in your career by joining Grane Rx and contributing to meaningful change in healthcare marketing!
Screening Questions:
- AI and Automation in Marketing: Describe a specific project where you used AI tools or marketing automation platforms (e.g., Pardot, Outreach.io, HubSpot) to enhance campaign performance. What tools did you use, and what were the measurable results?
- Data-Driven Decision Making: Give an example of a time you used marketing data or KPIs to refine a campaign strategy. What metrics did you analyze, and what changes did you implement as a result?
- Design and Content Creation: Share your experience creating visually compelling marketing materials. How do you ensure brand consistency when designing content in tools like Canva or PowerPoint? Can you provide examples of projects or campaigns where your design work was integral?
- Conference or Event Management: Tell us about a time you planned and managed marketing efforts for a conference or event. What challenges did you face, and how did you ensure the event was successful from a marketing perspective?
- Strategic Campaign Leadership: Describe a marketing campaign you led from concept to execution. How did you develop the strategy, coordinate team efforts (including external contractors or vendors), and measure success?
- Examples of email marketing campaigns or digital ads.
- Presentations or multimedia content created in Canva or PowerPoint.
- Reports showcasing campaign results, KPIs, or analytics-driven insights.
- Any conference-related marketing materials or event plans.
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