Marketing Specialist, Associate - Marketing and Public Outreach

Overview:

Why OCTA:

Discover work that moves you in a dynamic and innovative setting. Be part of a team delivering Orange County’s transportation network of today and creating a vision for the future.

OCTA is the county’s transportation planning commission and public transit operator. With a focus on safety and accountability, we plan, fund, and implement countywide projects that include bus and rail transit, freeways and express lanes, rideshare, microtransit, paratransit, active transportation, and environmental programs.

We’re passionate about creating a balanced, equitable and sustainable transportation system that reflects the diverse travel needs of the county’s 34 cities and 3.2 million residents.

Our employees rated OCTA as a top workplace in Orange County. Come join us on our mission of keeping Orange County moving.

Overview:

Under direct supervision, assists in the administration of various marketing and public outreach programs. This position will assist with various public outreach and marketing events to increase awareness and usage of OCTA projects, programs and services.

This is a non-exempt position in Salary Grade 170: Min $32.52 – Mid $39.02 – Max $45.53 per hour. The starting salary will be within this range based on qualifications.

The application deadline for this position is Wednesday, October 9, 2024.

Responsibilities:

This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.

• Assists in implementing marketing and public awareness programs to support OCTA services and programs targeting a range of diverse audiences. Uses a variety of tactics including advertising, events, promotions, email, and social media.
• Assists project managers in creating, developing, and distributing marketing materials to support increased transit use and public outreach collateral for capital projects.
• Prepares and maintains a variety of records and reports. Maintains inventory of promotional items and related material as applicable to assignment. Prepares and makes presentations to various internal and external audiences and committees.
• Assists in coordinating virtual and in-person focus groups, workshops, roundtables, and community meetings.
• Assists in the preparation and tracking of various communication metrics and internal reports/databases.
• Monitors web and social media content for accuracy and relevance.
• Attends project development team meetings for assigned projects and monitors activities requiring outreach assistance.
• Composes public information copy when needed; proofreads and edits.

• Assists in the development and execution of event logistics plans for various outreach events and functions to increase public awareness of OCTA programs and services; assists with the development of event staffing plans, ensures all event and site requirements, licenses/permits, and accommodations are met as required.
• Gathers customer and public feedback and other data, prepares written reports summarizing the data.
• Ensures the quality of marketing collateral and timely production of materials within budget.
• Conducts outreach to businesses and community groups and assists with developing partnership strategies and marketing tactics to support campaigns.

• Assists in maintaining working relationships with internal departments and external audiences for the development of agency services and programs.
• Coordinates with consultants in planning and implementing community outreach meetings.

• Tracks data, interprets findings, synthesizes results, maintains databases, and prepares reports.
• Understands and applies principles of statistical record keeping, data collection, data management and research techniques.

Qualifications:

Any combination of education and experience equivalent to a bachelor’s degree in business administration, communications, marketing, public relations, or a related area is required. Related experience preferred. Knowledge of Orange County demographics and transportation issues is desirable.

Working Conditions/Physical Activities:

(The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. OCTA provides reasonable accommodation to enable individuals with disabilities to perform the essential functions).

Positions in this class typically require:

• Work may be performed in a stressful, fast-paced office environment, depending upon assignment.
• Requires ability to understand verbal communication and to respond effectively.
• Reaching, Finger Dexterity, Grasping, Feeling, Talking, Hearing, Seeing, and Repetitive Motions in computer use.

Hazardous Conditions:

Positions in this class may also include these factors:

• Driving OCTA vehicles to various events and functions.
• Occasional work outside of regular business hours.

Compensation and Benefits:

OCTA has a hybrid remote work program. Eligibility is dependent on manager’s approval.

OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.