[ref. j91816302] Senior Marketing Analyst - 1402259LMM_2-4658
Beacon Hill Staffing Group, LLC Phoenix
This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6849357
Our client, in the healthcare space, is looking to add a **Sr. Marketing
Analyst** to their team for a **3-month contract.** **This is a remote
role working EST hours.** The ideal candidate has experience with
**reporting dashboards,** and experience with marketing/campaign data as
well as **deriving insights from the data to help build reports** on
behalf of the marketing team. They do not need experience with any
specific tool, but transferrable experience with a data management
cross-functional measurement practice that includes marketing
performance priorities, measurement, reporting and insights across paid
and owned marketing channels. Partnering with marketing and business
stakeholders, agencies and technology teams, candidate will implement
measurement tools and tactics, report on key metrics and generate
data-driven insight to help stakeholders understand campaign and tactic
effectiveness. As a leader they will be passionate about transforming
data into meaningful insights, testing propositions and optimizations
that drive marketing performance. They will generate fresh and
innovative approaches to using marketing data, technology, and analytics
paid social, direct mail, website and traditional advertising
channels.
and accurate output of data. Develop and refine reports to track and
communicate marketing trends and campaign results to measure the
effectiveness of tactics and strategies as well as examine return on
investment for marketing efforts. This may include reporting across
marketing systems in use such as marketing automation, social media
management tools etc.
leadership and cross functional teams as needed.
marketing campaign performance across tactics.
placement/mix. Collaborate on research to test elements of creative
(personalization, product mix, message).
liaison for media team and digital/IT team to execute on tagging
strategy
tracking systems and technology enhancements to improve data
accuracy and accessibility and reporting capabilities
initial data collection is optimized for analysis.
ability to think critically and analytically, work independently and
handle multiple tasks. The ability to distill and convey findings
partnerships; able to collaborate with cross-functional partners in
information, please see: https://www.azjobconnection.gov/jobs/6849357
Our client, in the healthcare space, is looking to add a **Sr. Marketing
Analyst** to their team for a **3-month contract.** **This is a remote
role working EST hours.** The ideal candidate has experience with
**reporting dashboards,** and experience with marketing/campaign data as
well as **deriving insights from the data to help build reports** on
behalf of the marketing team. They do not need experience with any
specific tool, but transferrable experience with a data management
platform, plus tools such as Tableau, Sprinklr, etc., are needed.
The Senior Marketing Analyst is responsible for managingcross-functional measurement practice that includes marketing
performance priorities, measurement, reporting and insights across paid
and owned marketing channels. Partnering with marketing and business
stakeholders, agencies and technology teams, candidate will implement
measurement tools and tactics, report on key metrics and generate
data-driven insight to help stakeholders understand campaign and tactic
effectiveness. As a leader they will be passionate about transforming
data into meaningful insights, testing propositions and optimizations
that drive marketing performance. They will generate fresh and
innovative approaches to using marketing data, technology, and analytics
in service of smarter, more informed decisions.
Key Responsibilities:
- Create a strategic measurement framework that communicates
- Work with marketing and business partners to define measurement
- Develop, implement, and maintain effective tracking tools across all
paid social, direct mail, website and traditional advertising
channels.
- Oversee marketing campaign reporting across audiences and channels.
and accurate output of data. Develop and refine reports to track and
communicate marketing trends and campaign results to measure the
effectiveness of tactics and strategies as well as examine return on
investment for marketing efforts. This may include reporting across
marketing systems in use such as marketing automation, social media
management tools etc.
- Contribute to the generation of regular and ad-hoc reporting
leadership and cross functional teams as needed.
- Conduct analysis for marketing across audiences and provide
marketing campaign performance across tactics.
- Lead multivariate and A/B testing as an ongoing discipline to
placement/mix. Collaborate on research to test elements of creative
(personalization, product mix, message).
- Leverage propensity modeling to help guide customer-centric
- Analyze and recommend ways to optimize marketing spend - by fiscal
- Partner with marketing teams and agencies to ensure accuracy and
liaison for media team and digital/IT team to execute on tagging
strategy
- Partner with the channel team, enterprise technology, enterprise
tracking systems and technology enhancements to improve data
accuracy and accessibility and reporting capabilities
- Participate on data governance and technology project implementation
initial data collection is optimized for analysis.
- Provide guidance in the area of data analysis and reporting to
- Prepare reports of findings, presenting data graphically and in
analysis.
Qualifications:
Eight-plus years of experience, at least six years in digital marketinganalytics
Subject matter expertise in marketing analytics and measurement as wellas marketing fundamentals
Strong technical and interpersonal skills are essential, as well as theability to think critically and analytically, work independently and
handle multiple tasks. The ability to distill and convey findings
clearly is a critical component of the work
Proven track record in a complex, matrixed data environment
Able to operate strategically and build effective stakeholderpartnerships; able to collaborate with cross-functional partners in
varying levels of responsibilities
Understand extended marketing measurement and analytics needs toidentify capabilities & solutions
Experience partnering across marketing and other internal analyticsteams to help deliver marketing analytics solutions
Specific experience with digital media measurement, social listening, testing, etc.
In-depth knowledge of DMPs (e.g., Adobe Audience Manager) and
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This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6848232
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