Director of Marketing / Market Director

Location: Burbank, CaSalary: $85/hrContract: 3 months

Description/Comment: -Develop and execute results-driven marketing campaigns for Onyx Collective content utilizing both traditional and forward-thinking tactics that extend and enhance our ability to reach new and existing audiences and reach show specific and company goals.-Figuring out what will move the needle for every campaign is key!-Work in lockstep with internal teams (content, publicity, social and creative marketing to align campaign strategy and execution to deliver on KPIs.

Puts the viewer first

uses this as North star to guide all messaging and marketing efforts.-Creatively concept ideas and apply them across key art, digital, social, paid media, earned media, etc.-Develop series positioning and messaging for producers, talent and executives.-Identify new audiences and areas of focus for existing identified audiences and work cross functionally to determine business opportunity and subsequent marketing tactics-Collaborate and communicate plans with internal teams across company enterprise-Foster and strengthen media and talent relationships on behalf of Onyx Collective-Analyze effectiveness of media and marketing data to better optimize spending and performance across various marketing channels.-Track budget and spend for content marketing initiatives-Work with external marketing partners/agencies to implement content marketing initiatives-Manage relationships with cross-functional teams across the entire Enterprise to execute campaigns-Investigate and track industry trends and innovative media opportunities to optimize future campaigns-Support other promotional activities as needed-Provide thought leadership and provide perspective on embedding an inclusive and culturally relevant approach to cross-company marketing initiatives including authentic representation, storytelling and language