Marketing Specialist - Operations Systems - Spartanburg - ref. d57335719
Overview:
The Marketing Specialist – Operations Systems plays a critical role in optimizing marketing efficiency and effectiveness through technology, process improvement, and data-driven insights. This individual will assist with efforts to streamline workflows, maintain marketing assets, collaborate with internal and external stakeholders to execute analytical and innovative deliverables.With a focus on operational excellence, this role is key to driving alignment, scalability, and measurable results within the marketing team.
Responsibilities:
Manages and maintains data and governance across all Marketing platforms [e.g., Learning Management Systems (LMS), Content Management Systems (CMS), Customer Relationship Management (CRM”), Sales Enablement, etc.]:
- Ensures data integrity and hygiene across all platforms
- Ensures proper administration by serving as the primary liaison between platform vendors.
Conducts data collection and analysis:
- Gathers data from various sources, including CRM, CMS, and LMS platforms, and makes recommendations to improve efficiency and effectiveness of marketing operations tools.
- Analyzes trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimize campaign reach.
- Provides leadership and direction to team members by organizing regular meetings, workshops, and status updates to keep team on track.
- Creates detailed reports, dashboards, and presentations for stakeholders that provide actionable insights to increase efficiency and effectiveness on tools.
- Creates surveys (i.e., Survey Monkey), dashboards, and reports in collaboration with team members.
- Gathers and analyzes stakeholders’ feedback to identify areas for improvement and implement corrective actions or training as needed.
Performs various administration duties and assists other members of the Marketing Department with other duties as required.
Participates and works within ISO 9001 quality standards guidelines in accordance with Contec’s quality goals.
Others may be assigned.
Competencies:
Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Customer Focus: Builds strong customer relationships and is dedicated to meeting the expectations and requirements of internal and external customers.
Functional/Technical Skills: Has the functional and technical knowledge and skills to do the job at a high level of accomplishment. Highly organized and detail oriented.
Communicates & Listens Effectively: Develops and delivering multi-mode communications that conveys a clean understanding of the unique needs of different audiences. Listens to accurately receive and interpret messages in the communication process.
Collaboration: Builds partnerships and works cooperatively with others across the organization to achieve shared objectives.
Manages Ambiguity: Operates effectively, even when things are not certain, or path forward is not clear; effectively copes with change and shifts gears comfortably.
Resourcefulness: Applies knowledge of internal structures, processes, and culture to deploy resources effectively and efficiently.
Time Management: Plans and exercises conscious control of time spent on specific activities, especially to increase effectiveness, efficiency and productivity.
Supports Core Values: Able to demonstrate support and adherence to Contec’s core values: respect for others, doing “whatever it takes” within Contec’s core values, vision and strategic direction, exhibiting integrity, having a tolerance for risk, understanding there is life outside of work, enjoying the ride.
Requirements:
Bachelor's degree (B. A.) in Marketing, Advertising, Journalism or related field from four-year college or university; three (3) to five (5) years related experience preferred; or equivalent combination of education and experience.- Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) is required.
- Prior experience in CRM and CMS software is also required.
- Experience in Adobe software (Illustrator, InDesign and Photoshop) is a plus.
The work environment characteristics described here are representative of those that an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the associate is usually moderate and maybe an open office environment.
Physical Demands (Text Only):The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the associate is regularly required to sit or stand at their workstation while operating a computer. The associate is occasionally required to move from one work area to another. The associate must regularly receive and communicate information from a variety of sources including email, phone, video conference and in person.Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus while using a computer and reviewing marketing collateral.