Account Executive - Travel, Wine, & Spirits

Account Executive

If this resonates with you, we would love to hear from you. BPCM is looking for an Assistant Account Executive to join our growing Travel, Wine, Spirits & Lifestyle team.

Responsibilities will be (but are not limited to):

• Manage core day-to-day media relations
• Assisting in securing print, online and broadcast placements for clients as directed by senior team members
• Develop and manage relationships with junior level editors
• Participate in strategic brainstorming sessions with the internal client team
• Plan and actualize PR events alongside the AE (Product Launches, Deskside Meetings, Store Openings, etc.)
• Help to lead all PR activity for select clients
• Creation of target media list for invitations
• Help brainstorm, propose, execute and oversee digital partnerships
• Secure attendance to events
• Post-event press facilitation

• Assist in execution of influencer relations strategies
• Identify on brand influencers for clients
• Work to foster and develop relationships with brand-appropriate influencers
• Assist in planning and in some cases, lead planning for smaller influencer activations/events and trip

• Conduct/organize all editor/influencer mailings in conjunction with mailing house
• Track social media for posts
• Assemble mailing recaps with key metrics and KPIs
• Help with digital influencer outreach (e.g. s TWS bloggers, vloggers, bloggers)
• Industry and Relationship building

• Create/ update press credit analysis in conjunction with Cision
• Track and monitor secured press for your accounts and distribute to team in a timely manner
• Scan credits immediately and send to team and work with social media to release to public
• Share influencer results in real-time
• Ensure influencer results are captured on in weekly, monthly, yearly reports
• Responsible for online tracking/digital analysis for applicable clients

• Help with press releases (writing/distribution)
• Help coordinate and review interviews for accuracy
• Assist in drafting interview responses as necessary

• Update media and influencer list with contact moves and send on a monthly basis
• Weekly press coverage updates, where applicable (to be sent weekly on Fridays)
• UPS/Messengering products, ensure accuracy in coding and client billing as well as presentation
• Place product orders and manage wine closet
• Editor birthday gifts and list compilation
• Editor and influencer gifting
• Ordering supplies such as bags, tissue paper, folders, etc.
• Client and spokespeople travel needs

Requirements

Desired Skills & Experience:

• 3+ years of experience within an agency or in-house department , preferably in the wine, spirits, and/or hospitality
• A true interest in hospitality, spirits, & luxury lifestyle brands
• Excellent communication and interpersonal skills with the ability to build and maintain relationships
• Problem solving and solution oriented with a proactive attitude
• Proficient computer skills i.e., Power Point, Excel and Word (to intermediate level)

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $53,000 - $65,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM:

Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.