[ref. c61404416] Austin - Specialist, Digital Marketing

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

The ideal candidate should have command of best practices and trends in consumer marketing, enjoy being creative, and understand how to both build and convert a digital audience. In addition, they should be a passionate, consumer marketing enthusiast with lots of cross-functional capability, curiosity and desire to deliver unique, engaging, and measurable campaigns that are designed to engage users and create an interactive relationship between consumers and Abbott.

What You'll Work On

Execute all day to day consumer and digital marketing tactics, including:

• Responsible for collaborating on strategy and executing effective consumer marketing campaigns, programs, and events
• Manage lead generation program to capture and qualify consumers to generate patient demand
• Manage and/or create new consumer email journeys
• Manage editorial calendar and content development for social media platforms (incl. Facebook and YouTube)
• Manage consumer webinar promotion campaigns
• Partner with internal cross functional stakeholders and external agencies to develop creative, manage timelines and execution of current projects
• Research new digital opportunities across the customer lifecycle that may benefit the business
• Align with marketing budget, develop and track key performance indicators
• Localize campaigns and share learnings, development, implementation with other areas or countries where appropriate to align with strategic goals
• Support additional strategic marketing and communication initiatives as they emerge
• Ensure compliance in performing the overall activities

Reporting & Accountability:

• Establish KPIs, benchmarks and reports for all consumer marketing efforts using data from promotion channels, Google Analytics and Salesforce to track performance throughout the journey
• Provide comprehensive analysis, insights and recommendations for improvement by leveraging analytics data that identifies key areas that help increase engagement, and overall performance of campaigns on a scheduled basis
• Manage campaign timelines and budgets, as well as coordination of the production of any required campaign assets
• Constantly improve personal knowledge of consumer marketing best practices, staying up to date with current technologies, emerging trends, design tools and applications

Other:

• Maintains understanding of neuromodulation technology in a competitive environment
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
• Performs other related duties and responsibilities, on occasion, as assigned

• Associates Degree
• Minimum of 1 year of relative experience

• Bachelor’s degree in marketing, Communications, Digital or Public Relations, or related field
• 1-2 years of marketing experience, including hands-on experience managing paid media campaigns, email automation, and/or organic social media
• Passionate about Consumer Marketing
• Experience working with Facebook, Instagram, and Paid Search
• Fluent in advertising metrics and lead generation
• Proficient with Microsoft Office, Google Docs and related web tools
• Ability to manage multiple projects
• Ability to work in a highly matrixed and geographically diverse business environment
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment
• Ability to leverage and/or engage others to accomplish projects
• Ability to use or quickly learn marketing technology tools (Salesforce, Salesforce Marketing Cloud)
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
• Multitasks, prioritizes and meets deadlines in timely manner
• Strong organizational and follow-up skills, as well as attention to detail
• Ability to travel up to 10%
• Ability to maintain regular and predictable attendance

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is $60,000.00 – $120,000.00. In specific locations, the pay range may vary from the range posted.