Marketing Campaigns Manager
Overview:
As Marketing Campaign Manager, you will be responsible for devising and running marketing campaigns that generate pipeline & bookings aligned with organizational goals. Multiple campaigns and programs are overseen at any given time and can include a variety of tactics including ABM, digital surround, nurtures, email, webinars, events, etc.This role requires a data-guided, strategic thinker with excellent communication skills and a passion for driving results.
Responsibilities:
Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.- Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals
- Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts
- Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI
- Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness
- Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace
- Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches
- Forecast and present to senior management campaign performance and ROI
Qualifications:
- 5-7 years of relevant marketing experience, preferably Demand Gen
- Proven track record of success in marketing programs, B2B experience preferred
- Experience building and developing campaigns in a complex product environment
- Salesforce CRM, ABM and Marketo experience strongly preferred
- Excellent communication, project management, and numerical skills
- Experience working directly with B2B SaaS or education industry
- Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing
Compensation & Benefits:
PowerSchool offers the following benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
A reasonable estimate of the base compensation range for this position is $68,000 - $133,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.
EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.