Marketing Manager - Dallas

Overview:

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for a Marketing Manager supporting our National Center office that is located in Dallas, TX. This role can be home based.

This is a full time, benefits eligible, grant funded opportunity. Current funding will expire on June 30, 2028, with the possibility of extension.

As a Marketing Manager, you'll wield your expertise to craft and execute dynamic marketing and communications strategies, propelling our organization's products and services to new heights in the market. With a blend of specialized knowledge and eagerness to learn, you'll tackle diverse projects across multiple disciplines, gaining invaluable experience along the way.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities:

• Research, create and design materials for targeted marketing communications campaigns that highlight the organization's products/brands/services to an array of audiences
• Work with internal partners to build and implement strategic marketing and communications strategies and deliverables that enhance the organization's relations with sponsors, the public, government and regulatory authorities, stakeholders, volunteers, donors, and employees
• Work closely with cross-functional teams to support revenue goals by creating appropriate materials and presentations
• Create digital and social media campaigns to increase lead generation and sales
• Coordinate and disseminate communications to reach defined audiences and meet specific program objectives
• Monitor trends to keep informed of developments in relevant fields. Use this information to help internal clients creatively achieve their goals
• Lead multiple projects by managing time effectively, prioritizing work assignments, being flexible to changing requests, and ensuring deadlines are being met

Qualifications:

• Bachelor’s degree or equivalent experience
• At least 3 years of experience in marketing, marketing communications, or public relations
• Solid understanding of strategic communication planning and implementation, pitch deck development, and email and digital campaign creation
• Experience developing value proposition and B2B messaging
• Excellent computer skills, including experience in Microsoft 365 and Adobe
• Possession of creative flair, conceptual/visual ability, and originality
• Strong interpersonal skills, with the ability to effectively present to executives and volunteers, and collaborate with internal and external stakeholders, while demonstrating excellent written and oral communication skills
• Ability to travel 10% of the time per year to attend events and conferences

Compensation & Benefits:

Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

 :

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

This position not a match with your skills? Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

• #LI-Remote