Marketing Manager

Our Healthcare client is looking for a Client Engagement Marketing Manager for a 40hr/wk, 5-month contract role hybrid in Palo Alto, California. The Marketing Manager is a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans.

Responsibilities:

• Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
• Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.
• Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for Stanford Medicine’s goals.
• Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
• Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).
• 5+ years of work experience in marketing
• Experience in an academic medical or community hospital setting preferred.
• Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies.
• Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
• Ability to work in a matrix environment with multiple stakeholders and clients.
• Ability to communicate (verbal and written) effectively at all levels of the organization
• Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
• Demonstrated ability to recognize and resolve conflicts through collaboration, communication, and customer (patient and physician) advocacy.
• Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.