Media Analyst, Customer Success

Overview:

Note: This job is hybrid in NYC, Metropolitan area

The Agency

We cut through the confusion and evaluate all video opportunities against a single goal: efficient reach and attributed ROI.

At Involved we deliver efficient reach and ROI via a unique approach to planning, executing, and optimizing video media.

The Role

The analytics team is also supported by a best-in-class ad operations team that predominantly works with the Google stack. The Analyst will work closely with the VP of Media Analytics to support a portfolio of clients from various verticals who are investing in any combination search, social, digital video, programmatic display, linear TV, and OTT TV.

Responsibilities:

• Advanced Media Analytics: Our core offering is finding the best mix of media and linking to performance outcomes (leads & sales). The primary responsibility for the Analyst and his / her team will be anything that improves upon this core offering via observations from testing or analytics. Specifically, this includes looking for links between performance and: initiated / influenced touchpoints, path length, days to convert, mobile / desktop, geography, creative, creative sequence, daypart, placement, channel, and completive share (spend and voice).
• Data Visualization and Advanced Reporting: Support client campaign reporting in Tableau, Datorama and Microsoft Excel. Responsibilities Include data manipulation in SQL, overarching reporting strategy, and design of visualizations.
• Data Strategy: Finding insights in disparate data sources that can refine our marketing strategy. This data will include 1^st and 3^rd party data, website visitation trends, adserver logs, Comscore and other research sources, and offline data trends.
• Market Research: Conduct thorough market research to identify industry trends, competitor analyses, and emerging opportunities, providing valuable context for client strategies.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Qualifications:

• 2+ years in marketing analytics with a focus on Television, digital analytics, and/or Online Video. Proven track record of directly supporting clients with measurement & testing guidance. Experience on the agency side is strongly preferred however; data visualization or consultancy experience will also be considered.
• The ability to translate results into clear, concise presentations, written reports, and data visualizations. Experience and comfort in presenting to high value audiences and potential clients.
• Resourceful, adaptable, and creative — must bring fresh insights and not be discouraged when all the data is not readily available.
• Bachelor’s degree or equivalent, preferably in a quantitative field (i.e. Statistics, Math, Engineering, Computer Science, Advertising, etc.). Graduate degree is a strong plus but not required.

Technical Skills:

• Highly skilled with Tableau, Looker and/or other BI tools
• Proficient in crafting and executing queries to extract data from relational databases using SQL
• Experience with Google Analytics (GA4) and Adobe is preferred
• Basic statistical knowledge including experience with regression modeling and significance testing
• Experience in project management and issue tracking tools such as Jira and Asana
• Experience deriving actionable insights from MMM results, highlighting opportunities for optimization and growth.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and metrics that align with business objectives.