Sr. Partnership Marketing Lead, SMB Marketing, Amazon Ads
We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!
As part of our growing US SMB Marketing team, we are looking for a Sr. Partnership Mktg Lead who is passionate about helping small businesses succeed on Amazon. In this role, you will develop the business, marketing and content strategy of connecting SMBs with our preferred partners (such as tool providers and independent agencies).You will collaborate with Stores and Ads organization to create a successful lead generation strategy. You will be responsible for gathering customer feedback, data analysis, measurement, and reporting. To be successful you’ll need to be a strong communicator and collaborator who can earn trust with key leaders and stakeholders across multiple teams.
You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences.
Key job responsibilities- Research: Perform data analysis and customer research to uncover partner adoption opportunities
- Strategy development: formulate marketing and sales strategies and roadmaps aligned with areas of opportunities; align your vision with leaders and partners
- Implementation: Develop marketing content, lead sales enablement and trainings, build SOPs, and partner with relevant stakeholders to implement
- Reporting: identify success metrics, measure impact, gather feedback, and leverage insights to improve go-forward strategies
About the team
The SMB Marketing team serves sales-unmanaged active advertisers with the mission to grow Amazon Ads awareness and consideration among small and medium-sized businesses and drive demand for the self service channel.- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.