Sr. Product Marketing Manager - Worcester
Riverbed. Empower the Experience:
Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency.Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.
Position:
Title: Sr. Product Marketing ManagerLocation: Remote/Home Office
We are searching for a Senior Product Marketing Manager to own the go-to-market strategy and execution for our Network Observability solutions of our Riverbed Observability portfolio. The Riverbed Network Observability solutions make it easy for companies to monitor, troubleshoot, and analyze what’s happening across their hybrid network environment.
The Network Observability portfolio is a core business area for Riverbed. You will contribute to portfolio-wide product launches and help create broader stories focused on Enterprise/B2B business challenges. Reporting to the Director of Product Marketing, you will be responsible for positioning, messaging and content creation to support launches and campaigns that include your areas of portfolio ownership.You will understand the market landscape, including AIOps, define/refine target personas for both business and technical decision makers, and provide content to efficiently drive customers through their full journey with Riverbed Network Observability solutions.
In this role you will partner closely with Product Management, Sales/Partner Enablement, Technical Evangelists, Brand, and Campaigns teams.
What you will do:
- Develop differentiated product positioning by understanding customer use cases/needs/desired outcomes, product roadmap, market trends, and competitive forces for growing the base and securing new logos.
- Plan and execute product launches with related sales enablement to cross-functional teams (spanning Product Management, Marketing, Solutions, Support, Service, Sales, Channels).
- Drive Analyst briefings and inquiries to maintain leadership position.
- Collaborate with sales to understand & support ongoing enablement and maximize impact of messaging for an enterprise audience
- Build compelling content in the form of presentations, battle cards, white papers, messaging, and competitive positioning, etc. that will be used by direct sales and channel for positioning Riverbed Network Observability to prospects and customers.
- In support of account-based marketing, develop messaging, positioning, sales, and customer-facing collateral for the portfolio
- Develop and own strategy for replicating successes for the enterprise audience, including both executive and technical decision makers in coordination with Sales and Enablement team.
- Analyze competitive offering and develop positions for our differentiation.
- Be a strong advocate and spokesperson for Riverbed in blogs, webinars, industry forums, AR/PR activities, etc.
What makes you an ideal candidate:
- Multiple years of product marketing experience in the B2B space. Preferably experience working in the Infrastructure Monitoring, Network Monitoring, Application Performance Monitoring, AIOps and/or other IT performance monitoring space.
- Passionate storyteller who can articulate a compelling vision both verbally and in writing
- Strong technical acumen with ability to simplify technical content into easy-to-understand concepts and value propositions.
- Self-starter who can identify gaps and manage multiple initiatives simultaneously and energetically pursue them to completion.
- Team player with customer-first mentality who can work across an organization to build a plan, get alignment, and execute it
- Driven leader who is comfortable in a fast-paced environment and who can operate independently to build out new programs and initiatives.
- Comfortable working remotely in a distributed, highly effective global team with willingness to travel up to 15%
What we offer:
Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent.In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.
Benefits & Perks vary by Country.
About Riverbed:
With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact.We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing.
We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.
We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We understand that when people can be themselves, more is possible. We would love to have more people on board to join us on our journey to be better every day!So, come speak with us about career possibilities at Riverbed.
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.
Riverbed encourages all of its U.S. employees to be fully vaccinated for COVID-19, but does not presently require its U.S. employees to be fully vaccinated unless such vaccination is required by applicable law or the duties of the specific position.If a specific position requires an employee to be fully vaccinated because of either applicable law or the duties of the position, then the offer of employment will be expressly conditioned on the individual being fully vaccinated for COVID-19 on or prior to their start date and providing proof of such vaccination unless the individual is legally exempt.
Check us out on: www.riverbed.com
@LifeAtRiverbed
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