Marketer/Sales for Senior Living Facility

Responsibilities/Qualifications:

Maple Heights Independent Senior Living Community in Allen Park is looking for an enthusiastic and highly skilled Marketer/Sales Director for a 100+ unit opportunity.

The ideal candidate will have a deep understanding of the senior living industry, excellent communication skills, and a proven track record of driving successful marketing initiatives.

We invite you to help us create new possibilities in quality living and make a meaningful impact on the lives of our residents and their families!

Responsibilities:

• Establish and maintain relationships between home health agencies, DME, social workers, discharge planners, and community leaders to generate referrals and build a strong network.
• Plan and coordinate marketing campaigns across various channels, including digital marketing, print advertising, social media, public relations, health fairs, and community outreach to engage with potential residents and their families.
• Monitor marketing performance metrics and analyze data to identify areas for improvement, optimize marketing efforts, and adapt strategies accordingly.
• Review intakes, follow up with referral sources, and keep detailed records of all contacts.
• Intimate demographic knowledge of the market area to identify target demographics, industry trends, and competitive positioning.

Requirements:

• Have a dependable vehicle.
• Self-motivated.
• Proficiency in digital marketing platforms, including social media.
• In-depth knowledge of marketing principles, strategies, and best practices, particularly within the senior living industry.
• Excellent written and verbal communication skills, with the ability to effectively convey complex information to diverse audiences.
• A passion for working with seniors and a commitment to providing exceptional care and services.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Ability to work collaboratively and build relationships with external partners and the community.

Experience:

• Marketing and Sales: 4 years (Required).
• Senior Living: 2 years (Required).

License or certification:

• Driver's License (Required).

Travel:

• 75% in the Allen Park area.

Benefits:

• Several insurance options including Medical, dental, and vision.
• Access to 401k options.
• Paid time off.