Director of Media

Overview:

JOB OVERVIEW

This individual will oversee strategic planning, execution, and optimization of paid multi-channel campaigns, manage a multi-million-dollar budget, collaborate with executive leadership, and drive a culture of innovation and excellence. The Director of Media will lead agency relationships, optimize performance analytics, and be the go-to organizational lead for Media.

ROLES AND RESPONSIBILITIES

• Develop and implement a comprehensive annual media strategy that aligns with overarching business and marketing goals.
• Own quarterly and promotional window media strategies, ensuring alignment with overall plan
• Provide strategic counsel to senior leadership, translating complex media trends and performance metrics into actionable insights.

• Lead the conceptualization, development, and execution of omnichannel media campaigns, leveraging traditional channels (e.g., linear TV, radio, out-of-home) and emerging platforms (e.g., streaming TV, digital, social, programmatic, influencer marketing).
• Collaborate with agency to continually optimize campaigns to maximize ROI.

• Oversee the strategic allocation and optimization of the marketing budget to maximize ROI.
• Partner with finance and agency teams to conduct regular performance analyses, identifying trends and opportunities for reallocation of resources to high-performing initiatives.
• Lead development of marketing mix modeling (MMM) in collaboration with MMM vendor and media agency and implement changes accordingly.

• Serve as the primary media point of contact for external agencies, ensuring accountability for deliverables and adherence to strategic goals.
• Build and nurture cross-functional relationships within the organization, including marketing, finance, and operations, to foster alignment and drive results.
• Act as an internal thought leader and subject matter expert, ensuring alignment of media initiatives with company priorities.

• Drive the adoption of innovative media tools and platforms to enhance campaign effectiveness and audience targeting.
• Monitor industry trends, emerging technologies, and competitor activities to keep Red Lobster at the forefront of media excellence.
• Use advanced analytics to evaluate campaign performance, providing actionable insights and recommendations to refine strategies.

• Directly manage and mentor team members, fostering a culture of growth, accountability, and collaboration.
• Establish clear objectives and performance metrics for direct report and agency partners.
• Lead executive presentations, delivering data-backed recommendations to influence decision-making.

• Strategic Vision: Expertise in aligning media strategies with broader business objectives, leveraging insights to influence brand direction.
• Omnichannel Proficiency: Advanced understanding of both traditional and modern media channels, with the ability to integrate strategies for maximum impact.
• Analytical Expertise: Skilled in analyzing complex data sets, including campaign performance and budget allocation, to inform strategic pivots.
• Communication Mastery: Exceptional written and verbal communication skills, with a proven ability to present confidently to executive stakeholders.
• Leadership Acumen: Demonstrated success in leading cross-functional teams and mentoring talent within high-performance organizations.

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field; MBA preferred.
• A minimum of six (6) years of progressive media planning experience across agency and/or client-side roles.
• Proven track record of managing multi-million-dollar budgets and delivering measurable ROI.

• Visionary Leadership: A proactive, can-do mindset, with a passion for driving innovation and navigating complex challenges.
• Consumer-Centric Focus: Deep understanding of consumer behavior, market trends, and industry best practices.
• Collaborative Spirit: Ability to build strong relationships across all levels of the organization and with external partners.
• Results-Driven Approach: A relentless focus on delivering results and achieving excellence in all initiatives.