AVP, Lifecycle Marketing
PENNYMAC:
Pennymac is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.
At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.
A Typical Day:
The Assistant Vice President Lifecycle Marketing will contribute to the data-driven marketing program that guides the Company’s investments in generating high quality leads through Email Marketing. As the AVP Marketing, you will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform with the goal of increasing conversion, retention, upsell, and reducing churn.
The Assistant VP Lifecycle Marketing will:
- Develop an overall lifecycle marketing strategy to engage and retain Pennymac customers with relevant, timely, and targeted communications
- Lead the strategy and implementation for customer lifecycle marketing programs and activities
- Experiment with new technologies and leverage personalization to create a buyer’s journey that resonates with each customer
- Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving engagement, conversion, and retention
- Collaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing efforts
- Perform other related duties as required and assigned
- Demonstrate behaviors which are aligned with the organization’s desired culture and values
What You’ll Bring:
- Bachelor's degree with a focus on business or marketing discipline with 6+ years of work experience or Master’s degree with 3+ years of work experience
- Experience implementing and using Salesforce Marketing Cloud preferred
- An execution oriented, hands-on marketer with great project management skills
Why You Should Join:
As one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do.
Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported.
Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:
- Comprehensive Medical, Dental, and Vision
- Paid Time Off Programs including vacation, holidays, illness, and parental leave
- Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
- Retirement benefits, life insurance, 401k match, and tuition reimbursement
- Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships
To learn more about our benefits visit: https://pennymacnews.page.link/benefits
Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:
- Lower in range - Building skills and experience in the role
- Mid-range - Experience and skills align with proficiency in the role
- Higher in range - Experience and skills add value above typical requirements of the role
Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance.
Salary: $90,000 - $150,000
Work Model: OFFICE